Marketing Supervisor

Primer Group of Companies

Manila, Metro Manila

Full-Time

Posted on October 07, 2025

Job Summary

A Marketing Supervisor leads the promotion and publicizing of brand and center-level marketing campaigns, guided by market trends, consumer insights, and campaign feedback. The role is responsible for communicating key marketing updates and strategic directions to center personnel to ensure alignment and effective execution. The Marketing Supervisor also oversees coordination with suppliers and conducts regular center visits to ensure that visual merchandising and promotional materials are implemented in accordance with brand standards.

Duties and Responsibilities

• Oversees the planning and execution of marketing campaigns and center-led promotions/events, ensuring alignment with brand objectives and timelines.
• Ensures the systematic documentation and archiving of all PR and advertising releases, including photo assets from events and promotions for future reference and brand consistency.
• Manages the submission and follow-up of promotional activity approvals from various malls and partner establishments, including all point-of-purchase (POP) materials such as flyers, banners, and other collaterals.
• Supervises market research initiatives to analyze trends, customer preferences, and competitor activities, providing insights to support strategic marketing decisions.
• Monitors the performance of marketing campaigns through timely reporting and recommends data-driven adjustments to optimize outcomes.
• Leads coordination with suppliers for the production of collateral materials, ensuring quality standards and on-time delivery.
• Collaborates with internal business units (e.g., ICT) to facilitate integrated communication strategies, including email blasts, as well as social media campaigns.
• Conducts regular center visits to audit visual merchandising execution, validate promotional rollouts, assess brand visibility, and gather competitive intelligence. Provides marketing updates, campaign feedback, and implementation insights to center personnel during coordination meetings or as necessary.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• At least 2–3 years of experience in marketing, preferably in the health and/or wellness industry.
• Proven experience in coordinating and implementing marketing campaigns and promotional events.
• Strong understanding of market research, customer behavior, and current industry trends.
• Excellent verbal and written communication skills; able to relay marketing updates effectively to internal and external stakeholders.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and familiarity with basic design tools or marketing platforms are advantages.
• Strong organizational and project management skills; able to handle multiple campaigns and suppliers simultaneously.
• Keen eye for visual merchandising and brand presentation.
• Willing to travel for site visits and marketing activity monitoring.
• A proactive and collaborative team player with leadership potential and strong attention to detail.