MARKETING SUPERVISOR

Job Description

We are looking for a creative, proactive, and hands-on Marketing Supervisor to oversee marketing activities, digital platforms, customer engagement, and promotional campaigns across our outlets. The ideal candidate should have strong communication and coordination skills, good attention to detail, and the ability to work closely with the Operations team to strengthen our brand presence and drive business growth.

Key Responsibilities

• Plan, coordinate, and execute marketing campaigns, promotions, events, and festive activities across all outlets.
• Manage the company's social media platforms, including Facebook, Instagram, TikTok, and Google Business Profile.
• Prepare and review social media content, captions, artwork, promotional materials, advertisements, and campaign details before publication.
• Monitor and respond promptly to customer enquiries received through social media, email, WhatsApp, telephone, and the company website.
• Monitor Google Reviews, customer feedback, and online complaints for all outlets, ensuring timely and professional responses.
• Escalate customer complaints and urgent issues to the relevant departments and follow up until resolution.
• Maintain an organised record of customer enquiries, feedback, follow-up actions, and response status.
• Build and maintain a customer database for marketing and follow-up purposes, ensuring appropriate consent is obtained for collecting and using customer information.
• Coordinate with graphic designers, photographers, videographers, printing vendors, KOLs, influencers, media partners, and potential business collaborators.
• Liaise with the Operations team, outlet managers, suppliers, franchisees, and external partners to ensure smooth implementation of marketing campaigns.
• Organise and support outlet events, product launches, promotional activities, and brand collaborations.
• Maintain the marketing calendar and ensure all campaigns, content, and promotional materials are delivered according to schedule.
• Monitor campaign performance, customer engagement, and sales results, and prepare regular marketing reports.
• Conduct market research and monitor competitors, industry trends, and customer preferences to recommend new marketing strategies.
• Ensure all marketing materials, promotions, and communications comply with company branding guidelines.
• Support the Marketing Manager in daily marketing operations, administrative tasks, reporting, and other assigned duties.
• Visit outlets and work outside normal office hours when required to support marketing activities and events.

Job Requirements

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, or a related field.
• Minimum 3–5 years of relevant marketing experience, preferably in the F&B, hospitality, retail, or franchise industry.
• Strong knowledge of social media platforms, digital marketing, online advertising, and customer engagement.
• Experience in planning content calendars, promotional campaigns, events, and marketing activities.
• Ability to review content, artwork, pricing, promotional mechanics, and terms and conditions accurately before publication.
• Proficient in Microsoft Office, Canva, Meta Business Suite, and basic marketing reporting tools.
• Good command of written and spoken English and Bahasa Malaysia.
• Strong communication, interpersonal, coordination, and leadership skills.
• Creative, organised, detail-oriented, and capable of managing multiple tasks and meeting deadlines.
• Ability to supervise content creation, photography, videography, and graphic design activities.
• Strong customer service skills with the ability to handle enquiries, feedback, and complaints professionally.
• Responsible, proactive, hands-on, and able to work independently with minimal supervision.
• Willing to travel between outlets and support events or marketing activities outside normal working hours when required.

Interested candidates are encouraged to apply with their updated resume, detailing their relevant marketing experience and achievements.