MARKETING SUPERVISOR / MANAGER

I.             Job Summary

Results-driven and strategic Marketing Consultant is responsible for shaping and executing marketing strategies that drive growth, improve brand visibility, and maximize return on investment (ROI). Adopts deep knowledge of market research, digital marketing, branding, and campaign management to advise on and implement marketing initiatives across multiple channels.

The role leads the marketing team, manages corporate and institutional partnerships, oversees digital and on-ground campaigns, and ensures alignment with the hospital’s vision of patient centered care.

II.           Duties and Responsibilities

Ø  Strategic Planning & Execution

·         Develop and implement annual sales and marketing plans aligned with hospital goals and revenue targets.

·         Identify new business opportunities, including corporate tie-ups, HMO partnerships, medical referrals, and community collaborations.

·         Analyze market trends, patient demographics, and service demand to inform campaign direction.

·         Submit a strategic planning report to the Executive Committee for review.

Ø  Team Leadership & Coordination

·      Supervise the marketing team (staff, officers, and creatives) and provide clear direction, KPIs, and development plans.

·      Coordinate with departments such as HMO, Admissions, Patient Experience, and Medical Services to ensure aligned messaging and support.

·      Monitor project timelines, campaign implementation, and team productivity.

Ø  Corporate Sales & Partnerships

·         Strengthen and manage relationships with HMOs, LGUs, schools, businesses, and referring physicians.

·         Lead negotiations for new service contracts and ensure timely renewals and performance monitoring.

·         Represent the hospital in meetings, networking events, and external health forums.

Ø  Marketing & Communications

·         Oversee all internal and external marketing communications, including social media, website content, hospital branding, and promotional materials.

·         Ensure consistent and professional brand messaging across all platforms and touchpoints.

·         Plan, supervise, and evaluate patient engagement programs, hospital events, and seasonal campaigns (e.g., health months, wellness fairs).

Ø  Performance Monitoring & Reporting

·         Track and analyze marketing performance metrics such as patient growth, referral sources, digital engagement, and campaign ROI.

·         Submit regular marketing performance reports and provide recommendations for improvement.

·         Manage the marketing budget and ensure cost-effective campaign execution.

III.        Job Specifications:

a.    Education/Experience:

·         Bachelor’s degree in Marketing, Business Administration, Communications, or any related field (Master’s degree is an advantage).

·         At least 5 years of experience in sales and marketing, with 2+ years in a leadership or managerial role, preferably in a healthcare or service-based organization.

·         Strong leadership, communication, and interpersonal skills.

·         Experience in digital marketing, corporate sales, brand development, and community outreach.

·         Proficient in tools such as MS Office, Canva, Google Analytics, Meta Business Suite, HubSpot, Marketo, and presentation software.

·         Excellent communication, presentation, and interpersonal skills.

·         Independently work efficiently and manage multiple clients or projects.

·         Willing to travel or conduct field work when necessary

·         Regular weekday schedule with on-call responsibilities on weekends.