Marketing Supervisor / Manager

Job Responsibilities

• Marketing Strategy and Planning: Develop and execute comprehensive marketing plans aligned with the company's business objectives, target markets, and revenue goals.
• Brand Management: Strengthen brand awareness, maintain consistent brand identity, and enhance the company's reputation across all branches and marketing channels.
• Campaign and Promotional Management: Plan and implement promotional campaigns for pawn loans, jewelry sales, remittance or other services offered by the company, subject to applicable regulations.
• Customer Acquisition and Retention: Develop strategies to attract new customers, retain existing clients, encourage repeat transactions, and improve customer engagement.
• Digital Marketing: Manage the company's digital presence, including social media platforms, online advertising, website content, and other digital marketing channels.
• Branch Marketing Support: Develop marketing materials and promotional programs for branches, ensuring consistent implementation and alignment with company standards.
• Market Research and Competitor Analysis: Analyze customer behavior, market trends, competitor activities, and local market opportunities to identify potential areas for business growth.
• Marketing Budget Management: Prepare and manage the marketing budget, monitor expenditures, and ensure efficient allocation of resources to maximize return on marketing investment.
• Sales and Business Growth: Collaborate with branch operations and business development teams to develop campaigns that increase customer visits, transaction volume, and revenue.
• Customer Relationship Management: Develop customer loyalty initiatives, referral programs, and targeted marketing campaigns to improve customer satisfaction and repeat business.
• Marketing Materials and Communications: Oversee the development of advertisements, promotional materials, point-of-sale displays, brochures, and other marketing communications.
• Partnerships and Community Engagement: Establish partnerships with local businesses, community organizations, and other relevant stakeholders to expand brand reach and generate new business opportunities.
• Performance Monitoring: Track key performance indicators (KPIs), including campaign performance, customer acquisition, lead conversion, branch sales growth, and marketing return on investment.
• Team Leadership: Supervise, coach, and develop the marketing team, set performance targets, and ensure timely execution of marketing initiatives.
• Cross-Functional Coordination: Work closely with branch operations, finance, compliance, and senior management to ensure marketing activities support company goals and comply with applicable laws and internal policies.
• Marketing Reports: Prepare regular reports on campaign results, marketing expenses, customer trends, and recommendations for continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• At least 5 years of relevant marketing experience, preferably with 2–3 years in a supervisory or managerial position.
• Experience in financial services, pawnshops, lending, retail, jewelry, or consumer-facing businesses is an advantage.
• Proven experience in developing and executing marketing strategies, promotional campaigns, and digital marketing initiatives.
• Knowledge of social media marketing, online advertising, brand management, market research, and customer relationship management.
• Strong analytical, communication, negotiation, and project management skills.
• Demonstrated ability to manage budgets, lead a team, and deliver measurable business results.
• Proficiency in marketing analytics, presentation tools, and digital marketing platforms.
• Willingness to travel to branches and conduct field marketing activities as required.