Marketing Supervisor, Rice Crackers;市场主管, 米饼

该职位来源于猎聘 Drive Channel-Focused Activation & Execution Scale-Up

• Partner closely with Sales to drive Rice Cracker activation and execution across key channels, enabling end-to-end (E2E) channel-linked activation.
• Key channel focus includes: Premium Super/Club, CVS, and Vertical EC / O2O.
• Drive saturation strategy in Mega Cities – develop and execute high-density, high-penetration channel activity plans to grow market share in core metropolitan areas
• Collaborate closely with the TMKT team to develop and execute GTM channel activity plans, ensuring brand guideline alignment and maximizing activation effectiveness.
• Continuously optimize channel strategies based on China market dynamics to scale up execution and drive business growth.
• Collect and analyze sales data and consumer feedback to recommend channel improvements and continuously enhance Rice Cracker performance across channels.
• Track project KPIs & budget and provide input to management on risks and opportunities identified during project monitoring Innovation Opportunity Validation, Planning & Ideation 1. Identify and validate innovation opportunities for Rice Cracker, leveraging consumer insights and market data to support the Manager in early-stage innovation assessment. 2. Assist in channel-focused portfolio ideation and contribute to prioritization of initiatives Ensure Innovation Execution Success Work closely with cross-functional activities to deliver consumer-relevant product launches, ensuring operational readiness and executional excellence 职位要求：
• Bachelor's degree or above
• 3~5 years experience in FMCG marketing, with a strong track record of successful channel activity execution strongly preferred
• Familiarity with emerging channels (Club, Premium Super, O2O/Vertical channel, EC) operations and Mega City go-to-market strategies preferred
• Experience driving 0-to-1 new product or business initiatives preferred
• Strong self-motivation and resilience, with the ability to drive business growth in ambiguous or uncertain environments
• Strong cross-functional collaboration skills across sales, marketing, supply chain, R&D, consumer insight etc
• Good command of spoken and written English 百事（中国）有限公司包括其在华分支机构及关联公司尊重和保护您的个人信息权利，并承诺依据中国个人信息保护法律、法规规定合法、正当、必要和诚信的原则处理您的个人信息（包括个人敏感信息 ）。 由于百事公司在全球范围内开展业务，我们可能需要基于人力资源管理等合理业务目的而将您的个人信息传输和/或存储在位于您所在国家以外其他国家（例如：美国）的服务器和数据库中，我们承诺遵守中国有关个人信息跨境传输的法律法规的规定，请前往PepsiCojobs网站，点击候选人首页最下方隐私政策中“中国”隐私政策（即，“百事的应聘者个人信息告知和处理函”）部分以详细了解我们如何处理你的个人信息。 如您主动向我们提供您的简历信息或其他个人信息，则视为您已经充分理解并确认接受百事的隐私政策。我们还会在招聘过程中提供我们的隐私政策并再次获得你的明示同意处理你的个人信息。如您对此有任何疑问的或者，请勿提交简历信息或其他个人信息。