Marketing Team Lead

Role Overview

We are looking for a Marketing Team Lead who can take ownership of the marketing function and lead the team effectively. This role is ideal for someone who goes beyond execution and has the maturity, ownership, and leadership skills to independently manage the marketing team and drive initiatives from planning to execution.

The ideal candidate will be responsible for leading people, driving marketing campaigns and projects, setting priorities, ensuring timely execution, and maintaining the overall quality of work. They should be comfortable making decisions, solving problems, delegating responsibilities, and holding the team accountable for deliverables.

Key Responsibilities

Team Leadership & Management

• Lead the marketing team to ensure effective planning, execution, and delivery of key initiatives.
• Delegate tasks effectively based on team members strengths, capabilities, and priorities.
• Establish clear goals and expectations for the team and regularly track progress.
• Drive collaboration within the team and ensure effective communication across functions.
• Build a high-performing, accountable, and collaborative marketing team.

Marketing Planning & Execution

• Plan, prioritize, and drive marketing campaigns, projects, and initiatives aligned with business objectives.
• Monitor project timelines, deliverables, and campaign performance to ensure timely execution.
• Take ownership of challenges and proactively identify solutions instead of waiting for direction.
• Review and maintain the overall quality and consistency of marketing deliverables.
• Analyse campaign performance and use data and insights to improve marketing strategies and outcomes.

Cross-Functional Coordination

• Coordinate with internal stakeholders such as Sales, Product, HR, Design, and Leadership teams to ensure smooth execution.
• Present campaign updates, performance reports, challenges, and recommendations to the leadership team.

Process Improvement & Marketing Strategy

• Identify gaps in processes and introduce improvements to make the marketing function more structured and efficient.
• Stay updated with current marketing trends, digital channels, tools, and best practices.
• Balance strategic thinking with hands-on execution when required.

Skills & Competencies

Required Skills

• Strong leadership and people-management skills with the ability to lead a team independently.
• Proven ability to delegate, prioritize, make decisions, and drive accountability.
• Strong ownership mindset with the ability to take responsibility for outcomes.
• Ability to manage multiple campaigns and projects simultaneously while ensuring timely delivery.
• Strong problem-solving and decision-making abilities.
• Good understanding of different areas of marketing, including digital marketing, content, social media, campaigns, branding, and lead-generation activities.
• Strong communication and stakeholder-management skills.
• Ability to work independently with minimal supervision while keeping leadership appropriately informed.
• Mature and practical approach to managing people, priorities, and business requirements.

Technical & Behavioral Competencies

• Leadership
• People Management
• Ownership
• Decision-Making
• Delegation
• Accountability
• Project Management
• Problem Solving
• Marketing Strategy

Qualifications & Experience

• Relevant educational qualification in Marketing, Business Administration, Communications, or a related field.
• Prior experience in marketing with demonstrated experience in leading or managing a marketing team.
• Strong understanding of marketing campaigns, digital marketing, content, social media, branding, and lead-generation activities.
• Experience managing multiple marketing projects and coordinating with cross-functional teams.
• Strong communication, analytical, problem-solving, and decision-making abilities.

We are looking for a leader who can build, manage, and drive the team, not just a strong individual contributor.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.