Marketing Team Lead (E-Commerce Beauty Product)

Strategic Leadership & Growth

• Develop and execute the overall E-commerce strategy across Shopee, Lazada, and TikTok Shop.
• Set sales targets, forecast revenue, and manage platform budgets.
• Identify new growth opportunities, product gaps, and competitive advantages.
• Lead campaign planning for mega days, platform events, and brand promotions.
• Team Management & Cross-Functional Leadership
• Oversee workflows for listings, content creation, ads, and operations.
• Coordinate with warehouse, customer service, marketing, and finance teams.
• Manage external partners such as agencies, creators, and TikTok affiliates.

Performance & Ads Optimization

• Oversee and optimize Shopee Ads, Lazada Sponsored Solutions, and TikTok Ads.
• Analyze performance metrics (ROAS, CPC, CTR, CVR, AOV) and adjust strategies.
• Build dashboards and reporting systems for weekly and monthly reviews.
• Ensure profitability through efficient ad spending and pricing strategies.

Platform Operations & Store Excellence

• Ensure store health, ratings, and operational KPIs meet platform standards.
• Oversee product launches, pricing updates, and inventory planning.
• Approve product content, storefront layout, and creative direction.
• Monitor competitor activities and market trends to stay ahead.

TikTok Shop Leadership

• Build and scale TikTok Shop as a major revenue channel.
• Manage creator/affiliate programs and evaluate performance.
• Support live-stream strategy, including scripts, product highlights, and back-end setup.
• Analyze TikTok trends and adapt content strategy accordingly.
• Qualifications:
• 3–6 years of experience directly driving a brand in E-commerce, digital marketing, or marketplace management.
• Proven experience in independently implementing and selling products in-house, especially for candidates coming from brand backgrounds.
• Strong leadership skills with experience managing people or cross-functional teams.
• Deep understanding of marketplace algorithms, ad optimization, and data analytics.
• Strong analytical skills with the ability to interpret data and make decisions.
• Creative mindset with a strong understanding of content and TikTok trends.
• Highly organized, proactive, and able to manage multiple projects simultaneously.
• Experience in livestream strategy, affiliate management, or brand building.