Marketing Technology Manager

• Sonar’s marketing technology stack is a strategic asset — and this role owns it
• As Marketing Tooling & AI Operations Manager, you are the business owner for our full suite of marketing platforms, including Google Analytics, Semrush, Profound, Qualified, and others
• You define what we need from our tools, ensure they are configured and integrated correctly, and drive the adoption that turns investment into impact
• This is a role for someone equally comfortable in a business requirements conversation and inside a tool’s admin console
• You will work closely with marketing leaders, demand generation, content, web, and RevOps teams to keep our stack aligned to Sonar’s go-to-market motion — and ensure the people using it get real value from it every day
• Own the marketing technology stack: Serve as the business owner for Sonar’s full marketing tool suite — including GA, Semrush, Profound, Qualified, and others — managing vendor relationships, contract renewals, and platform health
• Define and govern tooling requirements: Translate marketing team needs into clear business requirements for tool configuration, integrations, and new capabilities — partnering with IT and RevOps to ensure proper implementation
• Drive platform adoption: Design onboarding workflows, enablement materials, and internal training programs that get marketing teams using tools effectively and consistently
• Capture and communicate value: Track and report on tool utilization, ROI, and impact across the stack — delivering regular updates to marketing leadership on what’s working, what’s underutilized, and where to invest next
• Evaluate and evolve the stack: Continuously assess the marketing technology landscape, identify gaps and redundancies, and make recommendations on new tools, replacements, or consolidations that improve efficiency and outcomes
• Manage tool integrations: Ensure data flows correctly between marketing platforms, CRM, and analytics systems — working with technical stakeholders to maintain clean, reliable data across the stack
• Partner on AI and automation: Work closely with the Marketing AI Engineer to identify automation opportunities, provide business context for workflow design, and champion adoption of AI-powered capabilities across the marketing team
• Manage budgets and vendors: Own the marketing technology budget, manage vendor contracts and renewals, and negotiate to maximize value for the business

Benefits

• 401K Plan: Sonar US matches up to 4% of gross salary
• 90% healthcare premium coverage for employees, 60% for dependents
• EAP (Employee Assistance Program) Health Savings Accounts (HSA, FSA, DCFSA). Supplemental coverage is offered by EE’s expense
• Life and disability insurances fully paid by Sonar. Sonar covers 100% of Telemedicine for FTE whom are covered by Sonar medical
• Pet Insurance
• Hospital Indemnity, Accident, Critical Illness
• Time Off: 25 PTO days plus additional days based on seniority and circumstances
• Commuting: Public transport reimbursement of 60% for annual subscription
• Free parking space
• Pension: Sonar UK contributes 50% of the total costs, which amounts to 5% of your gross salary for saving. Employees contribute the other 5%
• Flexibility to work from home 2 days a week on Wednesdays and Fridays
• Time Off: 28 PTO days, plus additional days based on seniority and circumstances
• Health Insurance: Sonar covers 100% of the employee premiums for medical, dental, and EAP (Employee Assistance Program) plans through BUPA
• Commuting: we will reimburse 60% towards the cost of an annual public transport pass- Be data-driven — comfortable building dashboards, analyzing tool utilization data, and presenting ROI findings to marketing leadership
• Be highly organized and capable of managing multiple tools, vendors, and stakeholders simultaneously
• Have a strong understanding of how marketing tools integrate with CRM systems (Salesforce) and marketing automation platforms
• Hold a Bachelor’s degree in Marketing, Business, Information Systems, or a related field
• Be skilled at translating business requirements into technical configurations and working with engineering or IT teams to implement them
• Have experience designing workflows and creating training materials that drive adoption across non-technical teams
• Have strong communication skills and the ability to work cross-functionally across marketing, IT, RevOps, and finance
• Bring hands-on experience managing marketing tool stacks, including analytics platforms (GA), SEO tools (Semrush), AI-powered intent tools (Profound), and conversational marketing platforms (Qualified) or equivalents
• The ideal candidate will have 4+ years of experience in marketing operations, marketing technology, or revenue operations — preferably within B2B SaaS or enterprise technology