Marketing Technology Specialist

Hybrid (3x a week RTO) | Mid Shift | Makati City

Key Responsibilities

• Advise on marketing technology platforms, particularly Cvent and Marketo.
• Execute and optimize email campaigns, workflows, and automations.
• Conduct campaign QA and monitor performance metrics.
• Manage and improve marketing technology processes, platforms, and data.
• Maintain accurate client and contact databases.
• Translate business needs into technical requirements and platform enhancements.
• Promote best practices, user adoption, and operational efficiency.
• Support onboarding, training, change management, and team initiatives.

Qualifications

• Bachelor’s degree or equivalent experience.
• Marketing operations or technology experience.
• Strong expertise in marketing platforms, automation, campaigns, and data management.
• Experience with email, multi-channel, and virtual/hybrid marketing.
• Proficiency in Cvent, Marketo, or similar tools.
• Strong CRM and data privacy knowledge, including GDPR and CCPA.
• HTML, JavaScript, CSS, or SQL skills.
• Knowledge of data visualization and UX/UI is advantageous.
• Strong communication and collaboration skills.
• Maintains confidentiality and follows company policies and standards.