Marketing Virtual Assistant

Marketing Virtual Assistant

Position: Marketing Virtual AssistantExperience: 3–5 YearsEmployment Type: Full-TimeWork Setup: RemoteRate: $5-6

Position Overview

VA+ is looking for an experienced and results-driven Marketing Virtual Assistant with 3–5 years of relevant experience in marketing, lead generation, cold calling, and social media management.

The ideal candidate has strong experience conducting outbound cold calls, managing business social media accounts, engaging with prospects and customers, and using GoHighLevel (GHL) for CRM management, email, and SMS communication.

This is a hands-on marketing role for someone who can balance lead generation, sales outreach, social media management, and client communication while maintaining accurate records and delivering consistent results.

Key Responsibilities1. Cold Calling & Lead Generation

• Conduct outbound cold calls to prospective customers and leads.
• Follow established call scripts while maintaining a natural and professional conversation.
• Qualify prospects and identify potential sales opportunities.
• Handle basic objections and answer prospect questions professionally.
• Follow up with leads through phone calls, SMS, and email.
• Schedule appointments, consultations, or discovery calls for qualified prospects.
• Maintain accurate records of calls, conversations, outcomes, and follow-up requirements.
• Consistently meet assigned daily and weekly call and lead-generation targets.
• Identify opportunities to improve outreach and lead-conversion results.

2. Social Media Marketing & Management

• Manage and maintain company and/or client social media accounts.
• Create, schedule, and publish social media content according to the approved content calendar.
• Develop engaging content ideas aligned with the brand and target audience.
• Write compelling captions and marketing copy.
• Monitor comments, messages, mentions, and audience engagement.
• Respond to social media inquiries professionally and promptly.
• Maintain consistent branding, messaging, and posting schedules.
• Monitor social media performance and engagement.
• Identify trends and content opportunities that can increase reach, engagement, and lead generation.
• Provide regular updates and reports on social media activities and performance.

3. GoHighLevel (GHL) & CRM Management

• Use GoHighLevel (GHL) to manage and maintain client and lead records.
• Update contact information, lead status, notes, and relevant CRM details.
• Send and manage email and SMS communications through GHL.
• Follow up with leads and clients using approved email and SMS communications.
• Monitor incoming responses and ensure timely follow-up.
• Maintain accurate and organized records of client and lead interactions.
• Ensure CRM information is complete, accurate, and up to date.
• Assist with basic GHL-related tasks as assigned.

Note: This role does not require advanced GHL workflow, funnel, or automation development. The primary GHL responsibilities are CRM management, email/SMS communication, follow-up, and maintaining accurate client and lead records.

4. Marketing Support

• Assist in executing lead-generation and marketing campaigns.
• Conduct basic market, competitor, and prospect research.
• Assist with promotional campaigns and marketing initiatives.
• Support content development and social media campaigns.
• Track marketing activities and results.
• Prepare basic marketing and lead-generation reports.
• Coordinate with clients, managers, and team members to ensure marketing activities are completed on time.
• Recommend practical improvements to increase engagement, lead generation, and appointment opportunities.

Required Qualifications

• 3–5 years of professional experience in marketing, lead generation, sales development, social media management, or a related field.
• Proven experience in cold calling and outbound lead generation.
• Strong experience in social media marketing and management.
• Hands-on experience using GoHighLevel (GHL) for CRM/contact management, email, and SMS communication.
• Experience maintaining accurate client and lead records.
• Excellent verbal and written English communication skills.
• Confident and professional when speaking with prospects and clients.
• Strong persuasion, interpersonal, and relationship-building skills.
• Ability to handle objections and maintain professionalism during cold calls.
• Strong organizational and time-management skills.
• High attention to detail and follow-through.
• Ability to manage multiple tasks, campaigns, and client requirements.
• Comfortable working independently in a remote environment.
• Proactive, reliable, and results-oriented.

Preferred Qualifications

• Experience with appointment setting or sales development.
• Experience managing Facebook, Instagram, LinkedIn, TikTok, or other business social media platforms.
• Experience with email and SMS marketing.
• Experience working with U.S.-based clients or businesses.
• Basic graphic design skills using Canva or similar tools.
• Experience with lead-generation campaigns.
• Familiarity with marketing analytics and reporting.
• Experience in home services, franchises, real estate, professional services, or other lead-generation-focused industries.

Key Performance Indicators (KPIs)

Performance will be measured based on:

Cold Calling & Lead Generation

• Number of outbound calls completed
• Qualified leads generated
• Appointments or discovery calls booked
• Lead follow-up completion
• Lead response time
• Call quality and professionalism
• Conversion of outreach into qualified opportunities

Social Media

• Posting consistency
• Content quality
• Social media engagement
• Audience growth
• Response time to messages and inquiries
• Leads generated through social media

Technology

• GoHighLevel (GHL)
• CRM Management
• Email Marketing
• SMS Marketing
• Canva or Similar Design Tools
• Social Media Management Platforms

How to Apply

Send your updated CV to:

**[[email protected]]

**Subject Line:**

**EVA : [Your Name]_2026**

Work Location: Remote

Pay: From Php308.00 per hour

Work Location: Remote