Marketing Virtual Assistant

Full-time, remote · 40 hours/week, with at least four hours overlapping Toronto business hours (EST)

Reports to: CEO

Start: 90-day contract trial, with a full-time ongoing role for the right person

About Aiori

Aiori (www.aiori.co) is a Toronto-based, women-owned and AAPI-owned jewellery brand specialising in pierce-free jewellery - modern, comfortable clip-on earrings for people with sensitive, unpierced or keloid-prone ears, and anyone who wants versatile style without a piercing. We sell to customers across the US, Canada and internationally through our Shopify store, and to boutiques through wholesale.

The role

You'll be the engine behind our outreach and day-to-day marketing execution. You'll reach out to creators and partners, keep our community feeling heard, get content and ads live, and keep a close eye on how our ads perform.

What you'll do

Creator and UGC outreach (approx. 30%)

• Find nano (1K-10K) and micro (10K-50K) creators on TikTok and Instagram in the US and Canada who fit our brand and priority audiences
• Send personalised outreach and manage follow-ups through our creator programme: gifting, then affiliate (Shopify Collabs), then paid collaborations
• Keep our influencer and affiliate tracker in Google Sheets accurate and up to date
• Coordinate gifting shipments with our fulfillment team and track when content goes live

Paid ads execution and monitoring (approx. 20%)

• Upload new ads to Meta Ads Manager following our naming conventions, UTM structure and SOPs
• QA every launch: correct creative, copy, links and tracking
• Run daily performance checks using our Claude reporting system - spend pacing, CPA, ROAS and signs of creative fatigue
• Track which creators and hooks perform best, and share learnings with the Social Media Manager

Community management (approx. 20%)

• Respond to comments and DMs on Instagram and TikTok in Aiori's warm, supportive voice
• Route order and product questions to our customer service team
• Engage with creators, tags and mentions to keep our community active

Social uploads and scheduling (approx. 15%)

• Upload and schedule posts from the approved content calendar
• Write caption variations and prepare assets - resizing, formatting and basic edits in Canva

Partnership and wholesale outreach (approx. 10%)

• Research and build lead lists of independent fashion boutiques, bridal boutiques and brand partners
• Send first-touch outreach and book calls for the team member who owns each relationship

Photoshoot logistics (approx. 5%)

• Support our Brand Manager with call sheets, sample tracking, scheduling and collecting talent releases

Tools you'll use

Claude, Meta Ads Manager and Business Suite, Instagram, TikTok, Shopify and Shopify Collabs, Google Sheets and Drive, Canva, Slack and Notion.

Must-haves

• Two or more years of experience as a marketing or social media VA, ideally for an e-commerce or DTC brand
• Hands-on experience uploading and monitoring ads in Meta Ads Manager
• Excellent written English with a warm, natural tone - you'll be speaking for our brand
• Comfortable using AI tools like Claude or ChatGPT to research, draft and analyse
• Highly organised, detail-oriented and reliable with follow-ups
• Comfortable following SOPs and knowing when to escalate

Nice-to-haves

• Experience with influencer outreach or affiliate programmes
• Background in fashion, jewellery or beauty brands
• Familiarity with Shopify, Faire or wholesale outreach
• Basic Canva skills

How to apply

Please send us:

• Your CV or a summary of relevant experience

Pay: ₦400,000.00 - ₦500,000.00 per month

Work Location: Remote