Marketing/Business Development Manager

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, Business Management, E-Commerce, Communications, Retail Management, or a related field.
• At least 3–5 years of relevant experience in marketing, business development, e-commerce, retail, fashion, apparel, or consumer products.
• Proven experience in e-commerce and digital marketing, preferably for a clothing, fashion, lifestyle, or retail brand.
• Hands-on experience managing or growing online sales channels such as Shopee, Lazada, TikTok Shop, Facebook, Instagram, Shopify, or other e-commerce platforms.
• Demonstrated ability to develop and execute marketing strategies, sales campaigns, product launches, promotions, and customer acquisition initiatives.
• Strong understanding of social media marketing, paid advertising, content strategy, influencer/creator marketing, and social commerce.
• Strong knowledge of e-commerce sales metrics and analytics, including revenue, conversion rate, average order value, customer acquisition cost, return on ad spend (ROAS), traffic, engagement, and product performance.
• Proven track record of increasing sales, online traffic, customer engagement, or brand awareness.
• Ability to identify new business opportunities, sales channels, partnerships, collaborations, and market expansion opportunities.
• Strong understanding of fashion retail, consumer behavior, product positioning, pricing, promotions, and merchandising.
• Excellent negotiation, communication, presentation, and relationship-management skills.
• Strong analytical and problem-solving skills with a data-driven and results-oriented approach.
• Strong leadership skills and experience in managing, supervising, or coordinating a marketing/e-commerce team.
• Ability to work closely with Operations, Accounting, HR, Warehouse, Customer Service, and Creative teams to achieve business objectives.
• Highly creative, proactive, resourceful, and commercially minded.
• Strong organizational and project-management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Proficient in Microsoft Excel/Google Sheets, presentation tools, social media platforms, e-commerce dashboards, and digital marketing tools.
• Willing to adapt to a fast-paced, target-driven e-commerce environment.
• Experience in the Philippine fashion/e-commerce market is highly preferred.
• A strong portfolio or documented results of previous marketing campaigns, e-commerce growth, sales achievements, or brand-building initiatives is an advantage.