Marketo Professional

Job highlights

• Experience in Digital marketing solutions like Marketo Engage,Adobe Campaign etc

• Integrating Adobe Experience Manager with Marketo s ContentAI platform will enable enterprises to deliver personalized content at scale . .

• Experience in Digital marketing solutions like Marketo Engage, Adobe Campaign etc.

• Create, automate and measure campaigns across channels for B2B business case

• Integrating Adobe Experience Manager with Marketo s ContentAI platform will enable enterprises to deliver personalized content at scale

• Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements.

• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.

• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.

• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously

• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.

• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.

• Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.