Martech Lead

We are seeking an experienced Marketing Technology & Operations Lead to own and optimise our marketing technology ecosystem, lead agile delivery, and maximise the value of our MarTech investments. This is a strategic and hands-on role that sits at the intersection of Marketing, Digital, Data, Technology, and Customer Experience.

You will be responsible for shaping the MarTech roadmap, leading platform optimisation initiatives, driving experimentation and performance improvements, and ensuring our marketing capabilities deliver measurable business outcomes.

Key Responsibilities

MarTech Strategy & Roadmap Ownership

• Develop and manage the MarTech roadmap aligned to marketing strategy, customer experience goals, and business priorities.
• Drive adoption and value realisation across marketing technology investments.
• Define outcomes, success measures, business benefits, and prioritisation frameworks.
• Monitor platform utilisation, performance, adoption, and optimisation opportunities.
• Ensure MarTech initiatives improve marketing effectiveness, customer engagement, and operational efficiency.

Adobe Platform Ownership

• Act as the business owner and product lead for key Adobe platforms including:

  • Adobe Experience Manager (AEM)
  • Digital Asset Management (DAM)
  • Customer Journey Analytics (CJA)
  • Adobe Target
  • Workfront

• Identify enhancement opportunities and drive platform adoption across the organisation.

• Deliver improvements in personalisation, experimentation, content governance, analytics, and workflow management.

• Collaborate with technology teams, vendors, and digital stakeholders to manage releases, enhancements, and platform performance.

Marketing Operations & Agile Delivery

• Lead and facilitate agile delivery processes, sprint planning, and prioritisation activities.
• Manage intake processes, squad backlogs, user stories, and business requirements.
• Balance BAU priorities, campaign delivery, optimisation initiatives, and strategic programs.
• Provide clear visibility of delivery progress, risks, dependencies, and business value.

Analytics & Continuous Optimisation

• Leverage data and insights to improve customer journeys, marketing performance, and platform effectiveness.
• Oversee the flow of data between CDPs, automation platforms, and analytics environments.
• Champion A/B testing, personalisation, and evidence-based decision making.
• Translate customer and campaign insights into actionable optimisation initiatives and roadmap enhancements.

Performance Marketing Enablement

• Partner with acquisition and analytics teams to improve campaign performance, conversion rates, and return on marketing investment.
• Identify opportunities to reduce funnel drop-off and optimise digital customer journeys.
• Support capability uplift across attribution, measurement, CRO, and test-and-learn methodologies.

Stakeholder Engagement & Capability Building

• Build strong relationships across Marketing, Technology, Customer, Data, and external partners.
• Influence and align stakeholders where priorities compete.
• Communicate roadmap progress, risks, benefits, and recommendations to senior leaders.
• Coach and uplift marketing teams in the effective use of MarTech, analytics, and optimisation tools.

Process Improvement

• Continuously identify and remove process inefficiencies, duplication, and operational bottlenecks across the marketing technology ecosystem.
• Implement scalable ways of working that improve productivity and business outcomes.

About You

You'll bring a combination of strategic thinking, technical capability, and marketing operations expertise, including:

• Experience leading Marketing Technology, Marketing Operations, Digital Product, or Martech functions.
• Strong knowledge of Adobe Experience Cloud products, particularly AEM, CJA, Adobe Target, DAM, and Workfront.
• Demonstrated experience managing product roadmaps, backlogs, and agile delivery teams.
• Strong understanding of digital marketing, customer journeys, personalisation, experimentation, and conversion optimisation.
• Experience working with analytics platforms, customer data, and performance reporting.
• Exceptional stakeholder management and communication skills.
• Ability to translate complex business requirements into practical, scalable solutions.
• Passion for continuous improvement, innovation, and delivering measurable business value.

Why Join Us?

• Lead a critical function driving marketing transformation and customer experience excellence.
• Influence strategic investment decisions across marketing and digital channels.
• Work with modern marketing technology platforms and data-driven practices.
• Collaborate with senior leaders and cross-functional teams to deliver meaningful business impact.
• Shape the future of marketing operations, optimisation, and performance within a dynamic environment.

If you're passionate about marketing technology, optimisation, analytics, and driving business outcomes through smarter ways of working, we'd love to hear from you.