Martech Lead

Group Bayport, headquartered in Atlanta (USA), is a rapidly growing global e-Commerce B2B2C, B2B and B2C organization that has re-defined the business of delivering high-quality custom products through a unique blend of cutting-edge digital technologies, robust manufacturing capabilities and global supply chain. An industry leader in print technology, Group Bayport operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands – BannerBuzz, Covers & All, Vivyx Printing, Circle One, Giant Media, Neon Earth, Optamark and Northcape.

While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 2000+ people. Having scaled to USD 150mn in 11 years, we believe we are at the cusp of exponential and disruptive growth ahead.

For more about Group Bayport, please visit www.groupbayport.com

Role Overview Designation- Martech Lead Location- Gurgaon (Sec-32) We are looking for a skilled experience developer with expertise in building scalable, responsive, and user-friendly web applications. The candidate should also understand AI-powered applications and be capable of integrating AI/LLM APIs into digital experiences.

Key Responsibilities

• Develop responsive and high-performance web applications using React.js, Next.js, JavaScript, and TypeScript.
• Convert UI/UX designs into reusable and maintainable frontend components.
• Integrate frontend applications with REST and GraphQL APIs.
• Build interfaces for AI-powered features such as chatbots, recommendation engines, content generation, image generation, and intelligent search.
• Integrate AI/LLM APIs such as OpenAI, Gemini, Claude, or open-source models.
• Implement streaming AI responses, prompt-input interfaces, feedback mechanisms, and conversation history.
• Work closely with backend, AI/ML, product, design, and analytics teams.
• Optimize applications for speed, scalability, accessibility, SEO, and cross-browser compatibility.
• Implement analytics, event tracking, experimentation, and personalization capabilities.
• Write clean, testable, secure, and well-documented code.
• Participate in code reviews, debugging, testing, deployment, and production monitoring.

Required Skills

• Strong knowledge of HTML5, CSS3, JavaScript, and TypeScript.
• Hands-on experience with React.js and Next.js.
• Experience with state-management frameworks such as Redux, Zustand, or Context API.
• Experience integrating REST APIs, GraphQL APIs, and third-party services.
• Understanding of authentication, authorization, cookies, sessions, and browser security.
• Familiarity with Git, CI/CD pipelines, cloud deployment, and agile development.
• Basic understanding of generative AI, LLMs, prompts, tokens, embeddings, and AI APIs.
• Ability to handle AI response streaming, loading states, fallbacks, and error scenarios.

Preferred Skills

• Experience with Tailwind CSS, Material UI, or similar frameworks.
• Experience building chat, recommendation, personalization, or content-generation interfaces.
• Familiarity with WebSockets or Server-Sent Events.
• Knowledge of Adobe Experience Cloud, CDP, analytics, or experimentation platforms.
• Exposure to GCP, AWS, or Azure.
• Understanding of AI safety, privacy, hallucination management, and user-feedback loops.

Qualifications

• Bachelor’s degree in Computer Science, Engineering, IT, or a related field.
• Strong problem-solving, communication, and collaboration skills.
• A portfolio or GitHub profile demonstrating frontend or AI-enabled applications is preferred.