MarTech Solutions Architect

About Dexata:

Dexata is a specialist marketing technology consultancy helping enterprise organisations such as Vodafone, Quadient, Schneider, SWR, design, orchestrate, and extract measurable business value from their customer data ecosystems. We bridge the gap between commercial strategy and deep technical execution, delivering architecture and implementation across leading CDPs, MAPs, tag management platforms, personalisation engines, and analytics stacks.

About Role:

We are seeking an experienced, commercially minded MarTech Solutions Architect to lead technical strategy, enterprise CDP implementations, modern data collection architectures, and marketing automation integrations for our clients.

In this role, you will not simply configure systems, you will own end-to-end technical blueprints, ensure measurable value realisation for client stakeholders, and act as a consultative advisor. A mandatory focus of this position is championing the intersection of AI and MarTech : identifying agentic, predictive, and generative use cases that turn unified customer data into high-impact commercial outcomes.

Key Responsibilities:

1. Architecture & Technical Delivery:

• Lead the architectural design, schema modelling, identity resolution, and deployment of enterprise CDPs and MAPs.
• Architect and implement robust first-party and server-side tracking pipelines utilising server-side Google Tag Manager (sGTM), Stape, and vendor-native APIs.
• Design end-to-end data flows integrating web/mobile touchpoints, CRM/ERP backends, cloud data warehouses, and downstream activation channels, with a strong focus on MAPs such as SFMC, Braze, and MoEngage.
• Establish governance frameworks, audit routines, and data hygiene standards to ensure tracking accuracy and regulatory compliance (UK GDPR/PECR) across complex digital estates.

2. AI & MarTech Crossover

• Actively identify, formulate, and present practical AI-driven MarTech use cases across customer journey orchestration, predictive propensity modelling, automated audience segmentation, and content personalisation.
• Design integration patterns connecting customer data platforms and reverse ETL pipelines to AI/ML models, agentic workflows, and LLM-powered activation engines.
• Run discovery sessions with client teams to evaluate where predictive intelligence and AI agents can solve operational bottlenecks, improve targeting, and accelerate conversion across messaging channels.

Value Realisation & Client Advisory:

• Serve as the trusted technical advisor to senior marketing, data, and technology stakeholders, articulating complex technical trade-offs with exceptional clarity.
• Translate enterprise commercial objectives into concrete technical requirements, use-case backlogs, and measurable KPIs.
• Conduct regular value-realisation reviews to prove ROI, eliminate data debt, and ensure clients fully adopt and embed deployed capabilities into their day-to-day operations.
• Lead discovery workshops, prepare Solution Architecture Design Documents, and guide internal engineering teams and client developers through build, QA, and UAT cycles.

Desirable Skills:

• Experience with adjacent experimentation, personalisation, or CMS platforms (e.g. Contentful, Optimizely, Adobe Target).
• Familiarity with cloud data warehouses (Snowflake, BigQuery, Databricks).
• Prior experience working within a fast-paced agency, martech consultancy, or software services environment.

What we offer:

• Opportunity to lead high-visibility enterprise transformations across top-tier UK and global brands.
• Autonomy to shape technical strategy, service offerings, and modern AI/MarTech practices within a growing consultancy.
• Direct access to tier-one technology partner ecosystems and emerging data platforms.
• Flexible, hybrid working culture centred on accountability and outcomes.
• Birthday Day Off: An additional paid day off to celebrate your birthday your way.
• Annual Wellness Allowance: A dedicated £100–£250 annual wellness stipend to spend on what keeps you healthy and energized, whether that’s gym memberships, fitness trackers, equipment, or wellbeing apps.
• Continuous Learning & Certifications: Sponsored access to industry training, CDP/cloud platform certifications, and attendance at leading MarTech events.

All applicants must be UK residents with the right to work in the UK.