MCN Manager

Key Responsibilities

• Lead, motivate, and develop the MCN/affiliate team.
• Set and manage KPIs, targets, workloads, and priorities.
• Drive creator acquisition, activation, retention, affiliate productivity, and TikTok Shop GMV/revenue.
• Monitor individual and team performance and take corrective action when targets are missed.
• Conduct 1-on-1s, coaching, performance reviews, training, and development plans.
• Allocate creators, accounts, campaigns, and projects based on team capacity and strengths.
• Oversee creator, affiliate, seller, brand, and partner relationships.
• Guide strategies for TikTok Shop sales, campaigns, livestreams, affiliate programs, and creator scaling.
• Develop processes, playbooks, and best practices to improve team efficiency.
• Handle escalations, negotiations, and high-value partnerships.
• Prepare weekly/monthly performance reports and provide recommendations to senior management.
• Collaborate with Marketing, Sales, HR, Finance, and Operations.

Ideal Candidate

The ideal person has 2-3+ years of relevant experience, including team leadership, TikTok Shop, affiliate marketing, e-commerce, influencer/creator management, or digital marketing.

They should be:

• A strong people manager and coach
• Comfortable setting KPIs and holding employees accountable
• Commercially and data-driven
• Strong in delegation, communication, and problem-solving
• Experienced in managing underperformance and developing employees
• Knowledgeable about TikTok, TikTok Shop, creators, affiliates, and social commerce
• Comfortable working in a fast-paced, target-driven environment