Media Analytics Manager

Media Analytics Manager

Position Type: Temporary Contract (2 Months)

Location: Remote

Pay Rate: Starting at $50.00 / hour

Position Overview

We are seeking a highly analytical, detail-oriented Media Analytics Manager to support the North America Online Growth Analytics team. In this role, you will lead media measurement, forecasting, and performance reporting initiatives. You will analyze media performance data across multiple digital and traditional channels, build custom reporting solutions, support strategic forecasting, and collaborate with internal and external partners to drive data-informed investment decisions.

The ideal candidate possesses hands-on experience with major media platforms and media performance datasets, strong visualization capabilities, and exposure to advanced measurement frameworks such as Marketing Mix Modeling (MMM). Success in this role requires both deep technical proficiency and the ability to articulate complex analytical insights to cross-functional business partners.

Key Responsibilities

Media Analytics, Reporting & Forecasting

• Reporting & Dashboards: Design, build, and maintain interactive reporting suites for internal and executive leadership to effectively communicate media performance and bottom-line business outcomes.
• Multi-Channel Analysis: Analyze performance across a diverse channel portfolio, including Paid Search, Paid Social, Display, Video, Programmatic, Retail Media, Influencers, Affiliate, Connected TV (CTV), and emerging digital platforms.
• Platform Validation: Pull reporting directly from native ad platforms to validate, cross-check, and maintain the integrity of dashboard feeds.
• Forecasting & Planning: In partnership with media agency partners, develop and manage forecasting models and scenario plans to guide investment decisions and establish performance baselines.
• Data Governance: Ensure strict data integrity, consistency, and governance across all measurement and reporting deliverables.

Advanced Measurement & MMM Support

• MMM Execution: Support Marketing Mix Modeling (MMM) initiatives by assisting with data collection, validation, execution, and interpretation of model results.
• Incrementality & Testing: Participate in lift studies, incrementality testing, attribution modeling, and broader measurement framework development.
• Strategic Translation: Translate quantitative measurement outputs into actionable recommendations for media planning and marketing strategy.

Cross-Functional Collaboration

• Stakeholder Alignment: Partner closely with media, marketing, finance, analytics, and agency teams to align measurement strategies and forecasting assumptions with overarching business goals.
• Insight Delivery: Present key insights, strategic recommendations, and performance reviews to stakeholders across various leadership levels.
• Subject Matter Expertise: Serve as an internal resource on media performance measurement techniques and reporting best practices.

Required Experience & Skills

• Education: Bachelor’s degree in Marketing, Analytics, Economics, Statistics, Mathematics, Business, Data Science, or a related quantitative field.
• Experience: 2–4+ years of hands-on experience in media analytics, digital marketing analytics, or marketing measurement.
• Ad Tech & Platform Ecosystem: Deep understanding of major digital media platforms, including:
• Google Marketing Platform (CM360, DV360, Google Ads, YouTube)
• Meta Ads Manager, TikTok Ads, Reddit Ads
• Amazon Advertising & Programmatic DSPs
• Direct Buys and Publisher Partnerships
• Analytics & BI Tools: Advanced proficiency in Excel and experience building dashboards in platforms such as Power BI, Tableau, Looker, or similar BI solutions.
• Web Analytics: Familiarity with web analytics tools (e.g., Google Analytics, Looker).
• Measurement Frameworks: Solid working knowledge of attribution modeling, incrementality testing, lift measurement, and Media Mix Modeling concepts.
• Relationship Management: Proven ability to build productive relationships with internal cross-functional teams, media agencies, and platform partners.

Preferred Qualifications

• Advanced Technical Skills: Experience using programming languages or advanced analytics techniques (SQL, Python, R, Excel Macros/VBA) to process large datasets, automate workflows, or construct custom statistical models.
• E-Commerce & Retail Media: Knowledge of retail media network measurement and e-commerce growth analytics.
• Financial Planning: Prior exposure to budget planning, scenario modeling, and dynamic forecasting.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.