Media & Performance Manager

What will you do?

1. Integrated Media Strategy

• Own annual, monthly and campaign media strategy across Digital, TV, OOH/DOOH and KOL/Creator.
• Translate business and brand objectives into integrated media and KOL plans.
• Recommend budget allocation across paid media and KOL based on objectives, audience, seasonality and expected business impact.
• Build an integrated approach between paid media, KOL, creator content and amplification.

2. KOL & Creator Strategy

• Develop KOL strategy based on campaign objective,s from awareness and reach to consideration, engagement and commerce.
• Evaluate KOL performance beyond vanity metrics, including reach quality, engagement, content effectiveness and contribution to business objectives.

3. Media Performance & Analytics

• Own performance tracking across reach, frequency, views, CPM/CPV, GRP/CPRP, SOV and relevant KOL metrics.
• Connect media and KOL performance with sales/business outcomes and identify meaningful patterns.
• Build clear, data-driven recommendations. Ensure all data and reports are accurate, validated and decision-ready.

4. Team & Agency Leadership

• Lead media/KOL specialists team and agency partners.
• Develop team capability and foster strong ownership and accountability.

5. Stakeholder Management

• Work closely with Brand, Sales, E-commerce and other relevant teams.
• Communicate media and KOL strategy/performance clearly to both marketing and non-marketing stakeholders.
• Simplify complex data into clear business implications and actions.

What are we looking for?

1. 8+ years end-to-end media planning & buying for consumer brands in Indonesia; 3–5+ years people management (leading specialists & agencies, being manager).
2. Hands-on digital dashboard expertise : Google/Meta/TikTok Ads; programmatic (DV360); KOL/influencer strategy incl. tiering, contracts, whitelisting; basic affiliate/creator commerce - for KOC/KOS).
3. Television : loose spot & drama built-in planning/buying; GRP planning, CPRP optimization , daypart/program selection, post-buy report from agency.
4. OOH/DOOH : site scoring, corridor SOV planning, rotation specs, vendor negotiation (experienced in dealing with vendor and procurement team).
5. Measurement & analytics: dashboarding (Looker/Data Studio/Sheets/Excel - having skillset in data correlation - regressions). Able to make a justified report based on findings/data processed and visualized it.
6. Bilingual: Bahasa Indonesia & English (concise, able to speak for any stakeholder, for marketer and non marketer point of view)

Strongly Preferred Background

1. Brand-side FMCG/CPG experience (direct ownership of brand media + sales linkage) or top-tier agency background handling CPG brands with budget authority.
2. Proven delivery of monthly unique reach in media investment

Education & Certifications

1. Bachelor’s in Management, Communication Science, Accounting, or Business Administration (also welcome: Economics/Statistics/Industrial Engineering).
2. Preference not for Literature/Education majors unless backed by a strong, directly relevant media track record.
3. Helpful certs: Google Ads , Meta (Planning/Buying), TikTok Academy , DV360 , GA4 , Data Analytics (Excel, python or R is desirable but not compulsory)

About Lemonilo

Since 2016, Lemonilo is a well-known leading health and wellness CPG (Consumer Packaged Goods) brand in Indonesia with a mission to make healthy living accessible through affordable, great-tasting products made with high standards and free from 100+ potentially harmful ingredients. Our products are distributed across more than 20,000 stores nationwide. We are growing fast and invite talents to build, learn, and create real impact at scale in a purpose-driven organization.

As a company, Lemonilo is also deeply committed to equity, inclusion, and diversity. We welcome all qualified applicants and consider them for employment regardless of gender, race, ethnicity, color, disability, political opinion, sexual orientation, age, religion, health status, or any other status protected by applicable law .