Media Buyer

• Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook

& Instagram), Google Ads, and other relevant platforms.

• Develop effective paid media strategies to generate high-quality leads and patient inquiries.
• Monitor campaign performance, budgets, conversions, CPL, CPA, ROAS, and overall ROI.
• Continuously optimize campaigns based on performance data and audience behavior.
• Conduct audience research, targeting, segmentation, and retargeting.
• A/B test creatives, ad copy, audiences, placements, and campaign strategies.
• Coordinate with the Marketing Team, Content Creators, Designers, and Clinic Management to

develop effective campaigns.

• Track leads and analyze the quality of generated leads, not just the quantity.
• Identify underperforming campaigns and take immediate corrective action.
• Manage daily and monthly advertising budgets efficiently.
• Prepare regular performance reports with clear insights and recommendations.
• Identify new opportunities to increase lead generation, appointment bookings, and overall

campaign performance.

• Stay updated with the latest trends, tools, algorithms, and best practices in digital advertising.

Desired Candidate Profile

• Proven experience as a Media Buyer / Performance Marketing Specialist
• Strong hands-on experience with Meta Ads Manager
• Experience with Google Ads is highly preferred
• Strong knowledge of Lead Generation & Conversion Campaigns
• Experience with campaign optimization and performance analysis
• Strong understanding of CPL, CPA, CTR, Conversion Rate & ROAS
• Data-driven mindset with strong analytical and problem-solving skills
• Ability to manage advertising budgets effectively
• Strong communication and teamwork skills