Media Buyer

We are looking for candidates with *1–2 years of hands-on media buying experience, with solid exposure to both **Lead Generation and E-commerce campaigns*.

• Key Requirements

*Experience*

• 1–2 years of hands-on experience in Media Buying / Performance Marketing.
• Strong experience with *Meta Ads Manager*.
• Proven experience managing *Lead Generation campaigns*.
• Previous experience with *E-commerce / Sales campaigns* and optimizing toward purchases and ROAS.
• Agency experience and handling multiple accounts is preferred.

*Lead Generation*

Candidates Should Be Able To

• Manage and optimize Instant Forms, Website Leads, WhatsApp and Messages campaigns.
• Optimize based on *CPL, Cost per Qualified Lead, Lead Quality and Conversion Rate*.
• Test audiences, creatives, offers and lead funnels.
• Analyze Sales/Moderation feedback and use it to improve campaign quality.

*E-commerce*

Candidates Should Have Experience With

• Sales / Purchase campaigns.
• Optimizing *ROAS, CPA/CPP, CTR and Conversion Rate*.
• Prospecting and Retargeting strategies.
• Testing audiences, creatives, offers and campaign structures.
• Understanding the customer journey from Ad Click to Purchase.

*Campaign Management & Optimization*

• Launching, monitoring and optimizing campaigns independently.
• Budget allocation and budget pacing.
• Scaling winning campaigns while maintaining performance.
• Structured A/B testing.
• Identifying performance issues and taking data-driven optimization decisions.
• Understanding funnel stages and audience segmentation.

*Creative Performance*

• Ability to analyze creative performance.
• Identify winning hooks, angles, formats and offers.
• Provide performance-based feedback to Creative and Content teams.
• Understand the importance of continuous creative testing.

*Tracking & Analytics*

Good Understanding Of

• Meta Pixel and conversion events.
• Conversion API basics.
• UTM tracking.
• Attribution and conversion tracking fundamentals.

*Reporting & Analysis*

• Strong analytical mindset.
• Ability to prepare clear performance reports with insights and recommended actions.
• Good knowledge of *Excel / Google Sheets*.
• Comfortable working with KPIs such as CPL, CPQL, CPA, CPP, ROAS, CTR, CPC, CPM and CVR.

*Soft Skills*

• Ownership and accountability for account performance.
• Strong problem-solving skills.
• Organized and able to manage multiple accounts.
• Good communication and teamwork.
• Willingness to learn and stay updated with Meta platform changes.

Apply here : [email protected]