Media Buyer

📢 WE’RE HIRING - Media Buyer Specialist

Office Location: Bangsar South, Kuala Lumpur

Working Hours: 5 Days Per Week,

Basis Salary: RM4,500 ~ RM5,000 (based on experiences)

Additional/Extra: KPI/Performance Bonus + Transportation Allowance

About the role:

Plan, set up, launch, and manage paid advertising campaigns across multiple platforms. Manage and optimize campaigns based on key performance metrics such as CPA, CPI, CPS, ROI, ROAS, CTR, and CVR.

Key Responsibilities

• Plan, set up, launch, and manage paid advertising campaigns across multiple platforms
• Manage and optimize campaigns based on key performance metrics such as CPA, CPI, CPS, ROI, ROAS, CTR, and CVR
• Monitor campaign performance, budgets, bidding strategies, and traffic quality on a daily basis
• Conduct A/B testing on audiences, creatives, offers, placements, and bidding strategies to improve campaign performance
• Identify underperforming campaigns and implement optimization strategies to improve acquisition efficiency and profitability
• Scale high-performing campaigns while maintaining target CPA / CPI / CPS and ROI
• Analyze campaign data and provide actionable insights and recommendations
• Work closely with the creative, content, product, and analytics teams to improve campaign performance
• Prepare regular campaign performance reports and post-campaign analysis

Qualifications:

• Must have experience in Media Buying, Performance Marketing, User Acquisition, or Digital Advertising
• Hands-on experience in managing paid traffic and performance-driven advertising campaigns
• Experience with CPA / CPI / CPS campaign models and performance optimization
• Strong understanding of campaign performance, scaling strategies, budget allocation, and ROI
• Strong analytical and problem-solving skills, with the ability to identify performance issues and take corrective actions
• Familiarity with major advertising platforms such as Meta, Google Ads, TikTok, or other paid media platforms
• Able to work independently, manage multiple campaigns, and meet performance targets
• Strong sense of numbers, performance, and commercial results
• Good communication skills and ability to work effectively with cross-functional teams

招聘岗位：媒介投放专员

上班地点：Bangsar South

底薪：RM4,500 ~ RM5,000

额外：KPI 奖金 + 交通补贴

• 负责规划、搭建、执行及管理各类付费广告投放 Campaign。(菠菜）
• 根据 CPA、CPI、CPS、ROI、ROAS、CTR、CVR 等核心指标进行 Campaign 优化。
• 每日监控广告表现、预算消耗、出价策略及流量质量。
• 针对受众、广告素材、Offer、广告版位及出价策略进行 A/B Testing，持续提升投放效果。
• 及时发现表现不佳的 Campaign，并制定优化方案，提高获客效率及投放盈利能力。
• 对表现良好的 Campaign 进行 Scaling，同时控制 CPA / CPI / CPS 及 ROI 在目标范围内。
• 分析广告数据，并根据数据提供具体的优化建议及执行方案。
• 与设计、内容、产品及数据分析团队紧密合作，持续提升广告投放表现。
• 定期制作 Campaign Performance Report，并进行投放后的数据复盘与分析。

岗位要求

• 具备 Media Buying、Performance Marketing、User Acquisition 或 Digital Advertising 相关经验。
• 具备实际付费流量投放及 Performance Campaign 管理经验。
• 具备 CPA / CPI / CPS Campaign 投放及优化经验。
• 熟悉 Campaign Performance、Scaling Strategy、预算分配及 ROI 管理。
• 具备良好的数据分析及问题解决能力，能够根据数据发现问题并及时进行优化。
• 熟悉 Meta、Google Ads、TikTok 或其他主流付费广告平台。
• 能够独立管理多个 Campaign，并根据业务目标完成投放指标。
• 对数据、投放表现及商业结果具有较强的敏感度。
• 具备良好的沟通能力，并能够与不同部门进行有效协作。