Media Buyer - Lead Generation

About the Role

We are looking for a performance-driven Media Buyer - Lead Generation to join our growing performance marketing team in Hyderabad.

The ideal candidate will have hands-on experience in planning, launching, optimizing and scaling lead generation campaigns across international markets using Google, Meta and TikTok.

You will be responsible for driving high-quality leads while maintaining strong campaign performance, optimizing budgets and continuously testing new audiences, creatives and strategies.

Key Responsibilities

• Plan, launch and manage lead generation campaigns across Google Ads, Meta Ads and TikTok Ads.
• Manage campaigns targeting international geographies and multiple markets.
• Own campaign performance across the complete funnel, from ad spend to lead generation and conversion.
• Conduct audience research, market research and competitor analysis to identify growth opportunities.
• Perform campaign optimization based on CPL, CPA, conversion rate, lead quality, ROAS and other relevant KPIs.
• Manage and scale daily/monthly advertising budgets efficiently.
• Continuously test and optimize audiences, creatives, ad copies, landing pages, bidding strategies and campaign structures.
• Analyze campaign data and identify trends, performance gaps and opportunities for improvement.
• Work closely with the Creative, Content, Product and Performance Marketing teams to develop high-performing campaigns.
• Monitor campaign performance and take corrective actions to control costs and improve lead quality.
• Build and maintain performance reports and provide regular insights to management.
• Identify opportunities to scale successful campaigns while maintaining profitability and lead quality.
• Stay updated with changes in Google, Meta and TikTok advertising platforms, policies, algorithms and best practices.

Required Skills & Experience

• 2+ years of hands-on experience in Paid Media / Performance Marketing / Media Buying.
• Strong experience in Lead Generation campaigns.
• Hands-on expertise with at least two of the following platforms:
  • Google Ads
  • Meta Ads
  • TikTok Ads
• Experience managing campaigns for international geographies is highly preferred.
• Strong understanding of CPL, CPA, CTR, CPC, CPM, CVR, ROAS and conversion funnels.
• Experience with campaign scaling and budget management.
• Strong analytical and data-driven approach to campaign optimization.
• Good understanding of audience targeting, retargeting, lookalike audiences and funnel optimization.
• Experience with A/B testing of creatives, audiences and landing pages.
• Ability to independently manage campaigns from setup optimization scaling reporting.
• Strong Excel/Google Sheets and reporting skills.

Preferred Experience

• Experience managing high-volume lead generation campaigns.
• Experience across US, UK, Canada, Australia, Europe, Middle East or other international markets.
• Experience working with multiple verticals and diverse audiences.
• Understanding of tracking, pixels, conversion APIs, UTM parameters and attribution.
• Experience working with performance marketing dashboards and analytics tools.
• Strong understanding of lead quality and downstream conversion metrics.

Key Performance Indicators

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.