Media Buyer / Performance marketer

About :

Trigency 360 is a dynamic one-stop marketing solution agency based in Karachi. We work with clients across a variety of industries, both in Pakistan and internationally.

Job Description

As a Media Buyer, you will be instrumental in developing and executing comprehensive advertising strategies across Meta platforms. The successful candidate will bring experience in optimizing campaigns for diverse target audiences, driving engagement, and achieving measurable business objectives.

Key Responsibilities

• Develop and implement robust advertising strategies for Meta Ads.
• Conduct thorough market research to identify target audiences, industry trends, and competitive landscapes.
• Create, manage, and optimize advertising campaigns, including budget allocation, bid strategies, and audience targeting.
• Monitor and analyze key performance indicators (KPIs), providing regular reports and actionable insights for continuous improvement.
• Collaborate closely with the creative team to align ad creatives with campaign objectives and audience preferences.
• Stay up to date with industry trends, Meta algorithm changes, and emerging advertising features.
• Plan, create, and manage multiple social media strategies and campaigns to stay ahead of the competition.

Requirements

• Bachelor's degree in any field.
• 1 year of experience in Media Buying, preferably with Meta Ads.
• In-depth knowledge of Meta Ads Manager, advertising algorithms, and best practices.
• Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
• Detail-oriented, organized, and capable of managing multiple campaigns simultaneously.
• Meta Blueprint certification is a plus.

What We Offer

• Market-competitive salary.
• Opportunities for professional development and growth.
• Inclusive and collaborative work environment.

Job Details

• Job Type: Full-time
• Work Location: In-person
• Office Location: Gulshan-e-Iqbal, Block 2, Karachi
• Working Hours: 10:00 AM – 7:00 PM

Pay: Rs50,000.00 - Rs60,000.00 per month

Work Location: In person