Media Buyer – YouTube & Google Ads

About Brelex Media Brelex Media is a performance marketing agency that helps coaches, consultants, and experts scale their businesses through paid media. We specialize in YouTube Ads, Google Ads, Meta Ads, and high-converting marketing funnels that generate qualified leads, booked calls, and program enrollments.

Position: Media Buyer – YouTube & Google Ads Experience: 1–3 Years

Location: Remote

Role Overview We are looking for a data-driven and proactive Media Buyer – YouTube & Google Ads to plan, execute, and optimize paid advertising campaigns. The ideal candidate should have hands-on experience with Google Ads and YouTube Ads, a strong understanding of performance marketing, and the ability to improve campaign performance through testing and data analysis.

You will work closely with the creative, copywriting, landing page, and account management teams to drive measurable results for our clients.

Key Responsibilities

• Plan, launch, and manage campaigns across Google Ads and YouTube Ads.
• Develop campaign strategies for lead generation, conversions, and customer acquisition.
• Monitor key performance metrics such as CPL, CPA, CTR, CPC, CPM, and ROAS.
• Optimize campaigns, bidding strategies, targeting, budgets, and placements to improve performance.
• Conduct A/B testing of ad creatives, headlines, audiences, and landing pages.
• Collaborate with creative and copywriting teams to develop engaging ad creatives, scripts, and messaging.
• Analyze campaign data and provide actionable insights for optimization and scaling.
• Monitor campaign performance regularly and proactively identify areas for improvement.
• Ensure accurate conversion tracking using Google Tag Manager, Google Analytics 4, and Google Ads conversion tracking.
• Stay updated with Google Ads policies, platform updates, and emerging advertising strategies.

Requirements

• 1–3 years of hands-on experience managing Google Ads and YouTube Ads campaigns.
• Strong understanding of Google Ads campaign types, including Search, Display, Video, and Performance Max.
• Knowledge of audience targeting, bidding strategies, keyword research, and campaign optimization.
• Understanding of performance marketing metrics, conversion tracking, and attribution.
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and budgets simultaneously.
• Proactive mindset with a focus on accountability and continuous improvement.
• Good communication and collaboration skills.

Preferred Qualifications

• Experience working with coaches, consultants, online education, or info-product businesses.
• Familiarity with YouTube video ad formats, VSLs, and lead generation funnels.
• Experience with Google Analytics 4, Google Tag Manager, and Looker Studio.
• Google Ads Certification is a plus.
• Previous experience working in a performance marketing agency.

What We Offer

• Competitive salary with performance-based incentives.
• Opportunity to work with high-growth coaches, consultants, and experts.
• Exposure to diverse campaigns and advanced advertising strategies.
• A collaborative, learning-focused, and performance-driven work environment.
• Career growth opportunities within a fast-growing performance marketing agency.

This role is ideal for a media buyer who combines strong Google and YouTube Ads expertise with analytical thinking, creative problem-solving, and a commitment to driving measurable campaign results.

Skills: google ads,youtube ads,video advertising,search,campaigns,display advertising,performance max