Media Buying Optimizer (Ads Specialist)

Responsibilities and Duties

• Manage the end-to-end execution of biddable media campaigns, including setup, optimization, and reporting.
• Monitor campaign performance and make data-driven adjustments to maximize ROI.
• Collaborate with creative teams to ensure that ad creatives align with campaign goals and platform best practices.
• Utilize analytics tools to track key performance indicators (KPIs) and measure campaign effectiveness.
• Generate detailed performance reports and provide actionable insights and recommendations for optimization.
• Ensure cost-effective use of resources and monitor spend to stay within budget constraints.
• Identify opportunities for cost savings and efficiency improvements.
• Stay up-to-date with the latest trends and developments in digital media buying and biddable platforms.

Qualifications

• Bachelor’s or master’s degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 2-3 years of experience in biddable media buying, preferably within a digital agency environment.
• Proficiency in Meta Ads, TikTok Ads (GMV Max), CPAS, SEO, SEM, and other biddable media platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent English verbal and written communication skills, with the ability to present complex information clearly and concisely.
• Strong project management skills with the ability to multitask and meet deadlines.
• Ability to work collaboratively within a team and build strong working relationships with clients and colleagues.
• Certification in Google Ads, Facebook Blueprint, or other relevant platforms is a plus.