Media Executive

Key Responsibilities

1. TikTok Shop Advertising

• Manage and optimize TikTok Shop GMV Max campaigns, including campaign setup, budget allocation, product selection, bidding strategy, and performance monitoring.
• Continuously optimize campaigns based on GMV, ROAS, ad spend ratio, CTR, CVR, and other key performance metrics.
• Analyze performance at product, creative, creator, and campaign level to identify scalable growth opportunities.
• Coordinate with E-commerce, GTM, Content, and Influencer Marketing teams to ensure paid traffic is aligned with hero products, content strategy, promotions, and campaign priorities.
• Develop and execute structured advertising tests before scaling budgets.

2. Shopee Advertising

• Manage and optimize Shopee on-platform GMV Max advertising for key products and campaigns.
• Allocate advertising budgets based on product potential, campaign priorities, inventory, and profitability.
• Monitor product-level advertising performance and continuously improve CTR, CVR, ROAS, and GMV contribution.
• Manage Shopee off-platform CPAS campaigns, including campaign setup, audience strategy, creative coordination, budget control, and performance optimization.
• Analyze the relationship between paid traffic, organic traffic, product performance, and overall store GMV to avoid excessive dependence on paid traffic.

3. Social Media Paid Promotion

• Support paid promotion of selected brand and product posts across relevant social media platforms.
• Manage post boosting and campaign amplification based on branding, engagement, reach, traffic, or conversion objectives.
• Work with the Content and Graphic Design teams to identify high-performing content suitable for paid amplification.
• Monitor CPM, engagement, reach, clicks, and other relevant metrics to improve media efficiency.

4. Performance Analysis & Budget Management

• Monitor advertising performance on a daily basis and proactively identify performance issues and opportunities.

• Manage campaign budgets and ensure spending remains within approved monthly and campaign budgets.

• Build clear testing frameworks including baseline, hypothesis, test period, budget, success criteria, and final decision before major campaign or bidding-strategy changes.

• Provide actionable recommendations rather than only reporting data.

• Support annual and campaign-level media planning and budget forecasting.

• Bachelor's degree in Marketing, Advertising, Business, E-commerce, or a related field. • At least 1–3 years of hands-on experience in performance marketing, media buying, or e-commerce advertising. • Hands-on experience with one or more of the following is strongly preferred: o TikTok Ads Executive o TikTok Shop GMV Max o Shopee Ads / GMV Max o Meta Ads Executive o CPAS / Collaborative Ads • Strong understanding of key performance metrics such as GMV, ROAS, ROI, CTR, CVR, CPM, CPC, AOV, and advertising expense ratio. • Strong analytical skills and ability to identify the real drivers behind performance changes. • Comfortable working with Excel / Google Sheets and advertising dashboards. • Able to manage multiple campaigns and budgets simultaneously. • Strong sense of ownership and ability to proactively optimize campaigns without waiting for detailed instructions. • Good communication skills and ability to work cross-functionally with E-commerce, Content, Influencer Marketing, GTM, and Live teams. Preferred Qualifications • Experience in beauty, cosmetics, FMCG, or fashion e-commerce. • Experience managing TikTok Shop campaigns in the Philippines. • Experience with livestream commerce advertising. • Experience with Shopee CPAS / Meta Collaborative Ads. • Strong understanding of the Philippine digital commerce and social media landscape. • Experience managing large-scale or rapidly growing advertising budgets.