Media Intern

Department: Media

Experience: Fresher

Internship Duration: 3 Months

Work Mode: Remote

Role Type: Internship

Role Overview

We are looking for a motivated, detail-oriented, and enthusiastic Meta Ads Intern to join our Media team. The ideal candidate should have a basic understanding of digital marketing and a strong interest in learning paid advertising across Meta platforms, including Facebook and Instagram.

The intern will assist the team in setting up, monitoring, and optimizing branding and awareness campaigns through Meta Ads Manager. This role offers hands-on exposure to campaign execution, performance tracking, reporting, audience targeting, and campaign optimization while working remotely with the media team

Key Responsibilities

• Assist in setting up and managing branding and awareness campaigns through Meta Ads Manager.
• Support campaign creation at the campaign, ad set, and ad levels under team guidance.
• Monitor campaign delivery and performance on a regular basis.
• Track key campaign metrics such as reach, impressions, frequency, CPM, video views, engagement, and budget utilization.
• Help ensure campaigns are launched accurately as per approved media plans, creatives, budgets, and timelines.
• Assist in preparing daily, weekly, and monthly campaign performance reports using Excel or Google Sheets.
• Support the team in analyzing campaign performance and identifying areas for improvement.
• Assist with campaign quality checks (QA), including audience targeting, placements, budgets, schedules, creatives, and tracking parameters.
• Coordinate with internal teams to collect creatives, campaign requirements, and other necessary assets.
• Help identify campaign delivery issues and communicate them to the relevant team members.
• Maintain campaign trackers, reporting sheets, and documentation.
• Stay updated on Meta advertising features, ad formats, platform updates, and digital marketing best practices.
• Learn campaign optimization techniques and support the team in implementing recommendations.

Required Skills & Qualifications

• Basic understanding of digital marketing and social media advertising.
• Familiarity with Facebook and Instagram as advertising platforms.
• Basic knowledge of Meta Ads Manager is preferred but not mandatory.
• Understanding of advertising objectives such as Awareness, Reach, Engagement, Video Views, Traffic, and Messaging is an added advantage.
• Basic understanding of campaign metrics such as Reach, Impressions, Frequency, CPM, Video Views, and Engagement Rate.
• Basic knowledge of MS Excel or Google Sheets.
• Good analytical and problem-solving skills.
• Strong attention to detail and willingness to learn.
• Good communication and coordination skills.
• Ability to manage assigned tasks independently while working remotely and meet deadlines.

Desired Candidate Profile

The ideal candidate should be proactive, curious, analytical, and eager to build a career in digital media and performance marketing. They should have a keen interest in Facebook and Instagram advertising, a willingness to learn new tools and techniques, and the ability to collaborate effectively with the team in a remote working environment.

Freshers and candidates with relevant digital marketing coursework or certifications are encouraged to apply.

What You Will Learn

• Hands-on exposure to Meta Ads Manager.
• Fundamentals of campaign planning, setup, and execution.
• Understanding of branding and awareness campaign objectives.
• Campaign monitoring, budget pacing, and performance tracking.
• Reporting and analysis using Excel or Google Sheets.
• Audience targeting, ad placements, and campaign QA.
• Practical exposure to campaign optimization and digital media operations.