Media Manager

Job Role:

The Media Manager will be responsible for the development of multi-media airing and buying strategies and their implementation; overseeing campaign executions and results; driving best practice learnings (Global vs Local)

Key Responsibility:

Media Strategy, Media Planning,

• Work with agencies to deliver efficient multi-media plans, in line with RB guidelines and industry best practices

• Work with agency to map out full funnel media channels in line with the brand’s and category’s unique media consumption & consumer journey

• Use consumer and audience insights for target audience mapping

• Multi-media budget optimization

Activation

• Set the right KPIs against campaign objectives with lead on Digital strategy

• Recommend best media channels & optimal media mix + aid in guiding (or providing) media guidelines for execution

• Monitor campaigns and results, feed learnings into Learning Agenda

• Lead on SEO&SEM+Content synergy to drive CTR or traffic for RB-Health (Base)

Reporting & housekeeping

• Ensure regular reports from agencies are available to wider teams

• Manage a central repository for media spends and media learnings

• Manage media confirmations & oversee overall airing budgets

• Lead local rollouts of global guidelines and new technology associated with the same

Professional Qualifications:

• Marketing degree preferred (Bachelor’s in related field)

• Experience in media planning (both offline and online required)

• Media experience from both client and agency side; client preferably FMCG

• Fully Digital knowledge on social platforms with basic understand Google Analytics

• Fluent spoken and written English is a must.

• Agile, flexible, and willing to work in a dynamic environment

• Strong ownership and result oriented

• Resilient and able to response under pressure