Media Manager

As a Media Manager , you will take ownership of the company’s media strategy and investment across digital, television, and OOH/DOOH . You will be responsible for turning media budgets into meaningful brand awareness and business impact, while leading internal teams and agency partners to deliver efficient, measurable, and brand-safe campaigns.

What will you do?

Media Strategy & Planning

• Own and develop the end-to-end media plan and budget allocation across Digital, TV, and OOH/DOOH based on business and campaign objectives.
• Develop media strategies and propose best practices to maximize campaign impact, particularly for seasonal and key consumer moments .
• Balance media investment across channels to achieve optimal reach, frequency, and cost efficiency.

Media Performance & Optimization

• Drive brand awareness and reach objectives while optimizing media efficiency across key metrics such as Views, GRPs, CPM, CPV, and CPRP.
• Deliver and monitor monthly unique reach of at least 45% through effective media planning and optimization.
• Continuously evaluate campaign performance and identify opportunities to improve media effectiveness and efficiency.

Integrated Media Management

• Lead media planning and buying across Digital, TV, and OOH/DOOH , ensuring consistency across channels.
• Oversee digital campaigns across platforms such as Google, Meta, TikTok, and Programmatic/DV360 .
• Lead TV planning and buying, including spot and drama built-in placements, GRP planning, CPRP optimization, daypart/program selection, and post-buy evaluation.
• Oversee OOH/DOOH planning, including site evaluation, corridor SOV planning, rotation requirements, and vendor negotiation.

Data, Measurement & Business Impact

• Connect media investment with business and sales performance through clear, data-driven reporting and analysis.
• Build and maintain media dashboards using tools such as Looker/Data Studio, Google Sheets, and Excel .
• Analyze relationships between media performance and business outcomes using relevant analytical approaches, including data correlation and regression analysis where applicable.
• Translate data into clear, actionable insights and recommendations for both marketing and non-marketing stakeholders.

Team & Agency Management

• Lead and develop media specialists while managing external media agencies and partners.
• Set clear expectations, monitor agency performance, and ensure media execution meets agreed objectives, timelines, and quality standards.
• Build strong relationships with internal stakeholders, agencies, vendors, and procurement teams.

Brand Safety & Media Governance

• Ensure all media activities follow strong brand safety, media quality, and anti-fraud principles .
• Work closely with agencies and partners to identify potential media risks and ensure appropriate controls are in place.

What are we looking for?

• Bachelor's degree in Management, Communication Science, Accounting, Business Administration , or related fields such as Economics, Statistics, or Industrial Engineering.
• 10+ years of experience in end-to-end media planning and buying for consumer brands in Indonesia, with at least 3–5 years of people management experience .
• Proven experience leading media specialists, agencies, and significant media investments.
• Strong hands-on expertise across Google Ads, Meta Ads, TikTok Ads, and Programmatic/DV360 .
• Strong understanding of KOL/influencer strategy , including tiering, contracts, whitelisting, and basic affiliate/creator commerce.
• Solid experience in TV media planning and buying , including GRP planning, CPRP optimization, daypart/program selection, and post-buy analysis.
• Proven experience in OOH/DOOH , including site scoring, SOV planning, rotation specifications, and vendor negotiation.
• Strong analytical capabilities with experience using Looker/Data Studio, Google Sheets, and Excel for dashboarding and performance analysis.
• Able to interpret data, identify meaningful correlations, and turn analysis into clear and justified business recommendations .
• Strong stakeholder management and communication skills, with the ability to communicate effectively with both marketing and non-marketing stakeholders.
• Fluent in Bahasa Indonesia and English , both written and verbal.