Media Manager – Performance Marketing (D2C)

Experience: 4 - 6 years in performance marketing / paid media, preferably in BFSI, fintech, travel, or D2C

Location: Mumbai (HO)

No. of vacancies:

Key Responsibilities

• Plan, launch, and manage campaigns on Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads; explore emerging channels (Bing, programmatic, affiliates) as needed
• Own the monthly media budget: allocation across products (Forex Card, currency exchange, remittance, eSIM), cities, and campaign types
• Optimize daily for CPL, lead quality, conversion rate, CAC, and ROAS — not just clicks and impressions
• Build and refine keyword strategies, audience segments, geo-targeting (branch cities, airports, student corridors), and remarketing funnels
• Brief and iterate on ad creatives and landing pages with the content/design team; run structured A/B tests
• Set up and maintain accurate conversion tracking — GA4, Google Tag Manager, Meta Pixel, offline conversion imports from CRM
• Publish weekly and monthly performance reports for leadership with clear insights and next actions
• Ensure all ad copy and claims are compliant for a regulated financial product (no misleading rate/return claims; "fees" positioning per brand guidelines)
• Coordinate with agencies/consultants where applicable and own accountability for outcomes

Requirements

• 4–6 years hands-on experience running Google Ads and Meta Ads with meaningful monthly budgets (₹10L+ preferred)
• Proven track record of improving CPL/CAC and scaling lead volume — be ready to walk through real campaign numbers in the interview
• Strong working knowledge of GA4, Google Tag Manager, and conversion tracking setups
• Comfortable with Excel/Sheets for budget planning and performance analysis
• Understanding of full-funnel metrics: lead qualified lead transaction
• Google Ads and Meta Blueprint certifications preferred

Good to Have

• Experience in BFSI, forex, remittance, travel, or other regulated/high-consideration categories
• Exposure to CDP/lifecycle tools (Netcore, MoEngage, CleverTap) and how paid media feeds retention programs
• SEO/landing page optimization awareness

What We Offer

• Direct ownership of the paid media P&L with visibility to CEO/leadership
• A fast-scaling D2C function spanning performance, CDP lifecycle marketing, and SEO
• Structured growth path as digital becomes the company's primary acquisition channel

If this suits your experience and requirement please apply with updated CV on [email protected]