Media Planner

At OMD, part of Omnicom Media, We Create What’s Next with media solutions that transform our client’s business creatively, culturally , and commercially .

Our data-driven, performance-focused media strategies give clients the strategic leverage they need to stay ahead. With a clear understanding of their business challenges and deep industry knowledge, we ensure their brands always lead the way.

We always ask, "What’s Next?" This leads to innovative, memorable, and measurable consumer engagement.

We create meaningful connections by understanding what drives people. For brands, this means staying in tune with societal changes and maintaining relevance. With Omni, our leading marketing orchestration network, we help clients build genuine and authentic connections by tapping into consumption patterns and cultural values in real time.

OUR MISSION

We want to be industry leading, by lifting the floor on delivery, raising the roof of transformation and building the OMD brand of the future.

OUR BEHAVIORS

Build Together: By connecting clients and partners, we achieve smarter solutions. We foster co-creation and respectful collaboration.

Unite to Uplift: Our teams closely collaborate, creating innovative experiences.

Dare to Disrupt: We challenge the status quo and seek deeper insights for new solutions.

Role:

The Communications Consultant is the linking pin of the client team, also towards the client, and focuses on drawing up media plans and the flawless realization of all related media projects.

This position is key in driving growth and helping clients achieve their objectives through innovative media solutions, ultimately positioning OMD as an industry leader by delivering impactful strategies that align with our mission to create what's next.

Client Focused:

• Being a substantive point of contact for our clients in the field of media planning, both offline and digital media.
• Being the first point of contact for the client during media activities with regard to the status of the media used.
• Attending and challenging the annual briefings and campaign briefings in consultation with the Senior Communications Consultant/ Communications Director.
• Monitoring developments in the field and the market segments of the clients

Process & Planning:

• Timely and accurately drawing up the overall media plan based on the media strategy and KPIs established in consultation with the Communications Director.
• In consultation with the Communications Director , being present at the presentation of the media strategy and media plans.
• Ensuring excellent and flawless reporting (keeping track of flowcharts and tools such as PlanIt) on the agreed KPIs of the media deployment of the clients within the business unit.
• After campaigns go live, the Communications Consultant is partly responsible for optimizing and evaluating the deployment across specialist disciplines and is therefore responsible, together with the specialists, for realizing the campaign objectives.
• Periodically monitoring the campaigns for delivery and KPIs and adjusting these in consultation with the Directors/Consultants of the SBUs.
• Having insight into ongoing projects for the client by developing and maintaining client contact and status reports.

Collaboration:

- Working with the Strategy Director and the Communications Director/ Senior Communications Consultant to develop a media strategy and draw up media plans based on the client briefing and ensuring integration of the specialist sub-plans in the overall media advice.

• Functionally managing the specialists in the field of media purchasing, optimization, evaluation and reporting.

• Periodically monitoring the campaigns for delivery and KPIs and adjusting these in consultation with the Directors/ Consultants of the SBUs.

Organizing mid evaluations and final evaluations (preparing the review), briefing the team on this and preparing the presentations to the client.

Requirements:

• Bachelor’s degree (or HBO equivalent level of thinking and working).
• At least 2 years of relevant experience in marketing, communications, or a related field.
• Excellent written and verbal communication skills in both English or Dutch.
• Strong and independent in process-, project- and client management.
• Strong in overall media knowledge, including digital media.
• A proactive and curious mindset, driven by a passion for the industry and a commitment to continuous learning.

Our offer:

• A competitive salary based on a 37.5-hour workweek, excluding 8% holiday allowance
• 29 days of paid leave per year (27 vacation days + 2 flexible Diversity Days)
• Travel allowance and work-from-home allowance
• A laptop and phone allowance
• Car allowance
• The opportunity to work from abroad for up to 6 weeks per year
• We support an ergonomic home office setup, including a second monitor
• A hybrid working model (60% office / 40% home)
• The opportunity to obtain certifications and access to courses via the Udemy platform
• The opportunity to contribute to OMD initiatives around culture, diversity or sustainability during working hours
• Regular informal social events and team activities, including the Quarterly XXL Drinks and, of course, the legendary Christmas party