Media Planner Manager

About the role

Own the media planning and buying strategy across Brandstorm and MotionReach, turning client and business objectives into data-driven, integrated media plans (online and offline, including OOH/DOOH). As a consultant to all related teams about media planners, manage budgets and vendor relationships, and ensure every campaign is delivered on-brief, on-time, and on-budget while hitting performance targets.

Key responsibilities

• Develop integrated media plans (online and offline, including OOH/DOOH) aligned with client objectives, target audiences, and budgets.
• Translate client and internal briefs into channel strategies, audience targeting, and flighting plans.
• Monitor media trends, platform updates, and emerging channels to keep recommendations competitive and data-driven.
• Own media budgets end-to-end: planning, allocation, tracking, and reconciliation across both Brandstorm and MotionReach accounts.
• Negotiate rates and terms with media vendors, publishers, and partners to maximize value for the company and clients.
• Ensure all media bookings, contracts, and billing are accurate, current, and compliant with company processes.
• Lead, coach, and develop a team of Media Planners/Executives, reviewing their plans and building their strategic and analytical skills.
• Set clear KPIs for the media team and provide regular performance feedback.
• Track campaign performance against agreed KPIs, optimizing plans in-flight to improve results.
• Prepare and present media performance reports, insights, and recommendations to clients and senior stakeholders.

About you

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• At least 4+ years of experience in media planning/buying.
• Proven experience planning across both online and offline media channels.
• Strong analytical skills, with experience using media planning and measurement tools.
• Strong negotiation, vendor management, and stakeholder communication skills.
• Demonstrated success leading and developing a media planning team.

About us

At Brandstorm, we are more than just a marketing agency, we are your growth partners. With a passion for creativity and a data-driven approach, we help businesses amplify their online presence, drive engagement, and achieve measurable success. We are committed to helping Thai brands and SMEs navigate the ever-evolving digital landscape.

MotionReach is Thailand's next-generation mobility media network, redefining advertising by transforming every journey into a powerful brand moment. As an End-to-End Mobility Media Solution, we seamlessly connect brands to people through data-driven transit advertising that empowers drivers and elevates the commuter experience.