Media Planner Section Manager

About the role

This role involves communicating between clients and internal working teams across Media Buying, Media Biddable, SEO, Social Content, Influencer, Strategist, and Creative departments according to project scope. You will develop media strategies for both digital and traditional channels, create target audience plans, allocate budgets according to client campaign objectives, and handle day-to-day client operations.

Key responsibilities

• Communicate between client and internal working team (Media Buying, Media biddable, SEO, social content, influencer team, strategist team and creative team) according to project's scope of work
• Present campaign proposal and report to client
• Develop media strategy (both digital & traditional), target audience plan and budget allocation according to client campaign objective
• Select best practice media tools and tactic for archiving client's KPI and objective
• Plan in detail with traditional and digital media include Google Ads (SEM), SEO, Display Network, Facebook Ads, Programmatic or other digital media and Innovation
• Handle day to day operation with clients and implement media planning according to proposal

About you

• Bachelor's Degree in Advertising, Communication Arts, Marketing, Digital media or related field
• Minimum 1 year of experience in advertising, digital advertising or marketing field
• Well-known using computer program (Word, Power point, Excel)
• Familiar with Designer program is an advantage (Photoshop, Illustrator etc.)
• Have good skill in calculation and problem-solving analysis
• Be able to work as a team and has good interpersonal skills
• Enable to work well under pressure and tight schedule
• Good communication skill in Thai and English
• Follow trend of digital marketing and social media