Media Planner/Performance Marketer

Responsibilities

• Support the development and execution of integrated media plans across platforms such as Meta, TikTok, Google, YouTube, and e-commerce channels.
• Conduct audience research and analyze market trends to inform media recommendations.
• Assist in campaign setup, monitoring, and optimization to ensure efficient budget use and maximum ROI.
• Track campaign performance and prepare regular reports with insights and improvement recommendations.
• Coordinate with creatives, accounts, and strategy teams to ensure timely delivery of campaign materials.
• Maintain accuracy in campaign documentation, schedules, and budget tracking sheets.
• Stay updated on platform changes, new ad features, and best practices in digital media buying.
• Participate in training sessions and mentorship activities to build skills in media planning and analytics.

Work Experience:

• At least 1 year of experience in roles such as Performance Marketer, Campaign Planner, Media Analyst, or similar.
• Demonstrated experience in media planning, with a strong grasp of digital media platforms such as Meta, TikTok, Lazada, or Shopee.
• Familiarity with media buying, campaign evaluation metrics, and ad optimization strategies.
• Broad understanding of traditional and digital media channels.
• Hands-on experience in optimizing ad campaigns based on key variables such as geography, frequency, and time targeting.
• Skilled in collecting and analyzing market data to inform media recommendations.
• Strong analytical mindset with an aptitude for statistics and performance tracking.