Medical Sales Representative

Hello ,

Job Description: Cardiology Sales Representative

Position Overview

The Cardiology Sales Representative will be responsible for the day-to-day management and development of key hospital and healthcare accounts within an assigned territory. The role will provide clinical and technical product support, customer education, case coverage, and strategic account development.

The position is responsible for driving sustainable sales growth by identifying new business opportunities, strengthening existing customer relationships, supporting product adoption, and executing territory strategies aligned with the Meril South Africa Cardiology divisional strategy , in collaboration with line management.

Key Responsibilities

1. Product Knowledge & Clinical Expertise

• Develop and maintain a strong understanding of cardiology medical devices, procedures, and their clinical applications.
• Stay up to date with advancements, innovations, clinical evidence, and developments within the interventional cardiology field.
• Maintain comprehensive product knowledge across the company's cardiology portfolio, including:
• Drug-Eluting Stents (DES)
• Balloon Catheters
• Drug-Eluting Balloons (DEB)
• TAVR/TAVI – Myval
• Effectively communicate product features, benefits, clinical value, and appropriate applications to healthcare professionals.
• Understand competitor products and their positioning within the market.

2. Customer & Account Management

• Build and maintain strong, professional relationships with cardiologists, interventional cardiologists, cath lab teams, nurses, stock controllers, procurement teams, and other relevant healthcare professionals.
• Develop a thorough understanding of hospital account structures, purchasing processes, inventory requirements, and key decision-makers.
• Identify customer needs and develop appropriate solutions to support account growth and customer satisfaction.
• Develop and maintain strong relationships with key accounts to drive customer loyalty, product adoption, and long-term business growth.
• Identify opportunities for account expansion and new business development within the assigned territory.

3. Clinical Support & Case Coverage

• Provide professional in-theatre and cath lab support during interventional cardiology procedures.
• Provide technical and clinical product guidance to healthcare professionals during procedures, within the scope of the role and applicable regulations.
• Support product evaluations, clinical trials, product conversions, and new product introductions in collaboration with clinicians and internal stakeholders.
• Act as a trusted technical and clinical resource to interventional cardiologists and cath lab teams.
• Ensure all case support activities are conducted in accordance with hospital protocols, infection prevention and control requirements, and company policies.
• Maintain a high standard of professionalism and customer service during clinical interactions.

4. Sales & Business Development

• Develop and execute territory sales plans to achieve or exceed assigned sales targets and business objectives.
• Identify, qualify, and develop new business opportunities within the assigned territory.
• Build and maintain a robust sales pipeline and provide accurate sales forecasts to line management.
• Conduct product presentations, demonstrations, and clinical discussions with prospective and existing customers.
• Support product launches, conversions, evaluations, and other commercial initiatives.
• Monitor account performance and proactively address barriers to achieving sales objectives.
• Work closely with line management to implement strategies that support revenue growth and market penetration.

5. Marketing & Promotional Activities

• Collaborate with the marketing team to support product campaigns, promotional activities, and customer engagement initiatives.
• Participate in congresses, conferences, workshops, exhibitions, and other relevant industry events.
• Provide market and customer insights to support the development of effective marketing strategies and materials.
• Ensure all promotional and product communication is accurate, compliant, and aligned with company guidelines.

6. Market Intelligence

• Stay informed about market trends, competitor activities, new technologies, clinical developments, and changes within the interventional cardiology market.
• Monitor competitor products, pricing, positioning, and commercial strategies.
• Identify emerging market opportunities, customer needs, and potential threats to business growth.
• Provide regular and actionable market feedback to management.
• Maintain an up-to-date understanding of the healthcare environment and key developments affecting the assigned territory.

7. Training & Education

• Provide product training and education to healthcare professionals on the appropriate use, features, benefits, and clinical applications of cardiology products.
• Conduct product demonstrations, educational sessions, workshops, and in-service training for relevant medical staff.
• Support customer education initiatives in accordance with approved company content and applicable regulatory requirements.
• Develop strong clinical credibility and professional relationships with healthcare professionals through high-quality education and support.

8. Compliance & Governance

• Ensure all activities are conducted in accordance with applicable South African medical device regulations, hospital policies, ethical standards, and company procedures.
• Maintain compliance with company policies relating to sales, customer engagement, product promotion, clinical support, and reporting.
• Adhere to all applicable legal, regulatory, ethical, and industry standards governing medical device sales and clinical support.
• Maintain accurate and timely records of customer interactions, sales activities, case coverage, product evaluations, and other relevant activities.
• Escalate product complaints, adverse events, quality concerns, or other relevant issues through the appropriate company channels.

Key Performance Areas

Success in this role will be measured through:

• Achievement of assigned sales targets and territory objectives.
• Growth and development of key hospital accounts.
• New business development and successful product conversions.
• Effective clinical and technical support during procedures.
• Customer satisfaction and strength of healthcare professional relationships.
• Product adoption and market penetration.
• Quality and accuracy of sales forecasting and reporting.
• Effective execution of training, education, and marketing initiatives.
• Compliance with company, hospital, regulatory, and ethical requirements.

Interested candidates can apply and send their resume on [email protected] / [email protected]

Thank You.