Merchandise Associate

Key Responsibilities

Merchandise

• Source, negotiate, and manage internal and external suppliers to secure competitive costs, product quality, and supply continuity.
• Curate, manage, and optimize product assortments and promotional materials for mobile shops.
• Oversee the end-to-end buying process — from supplier negotiation, purchase planning, and PO issuance to demand forecasting and inventory management.
• Conduct ongoing market surveys and competitor benchmarking to validate price positioning and assortment competitiveness.
• Set, review, and update product price structures to align with customer expectations, profitability, and market dynamics, and regularly update and maintain product master price in the system on a weekly cycle — including customized pricing by customer — to ensure price competitiveness and alignment with GP strategy.
• Develop product and pricing strategies, communicate with field sales teams to ensure alignment, and provide strategic recommendations and tracking reports to improve sales performance, pricing execution, and GP results.
• Source and initiate existing and new products from both Betagro and non-Betagro suppliers by coordinating across internal teams and external partners to bring new commercial opportunities to market.

Marketing

• Develop and coordinate marketing and sales materials, including product brochures, catalogs, presentations, and promotional materials.
• Coordinate with Graphic Design and related teams to ensure marketing materials are accurate, on-brand, and delivered on time.
• Support the planning and execution of product promotions and sales campaigns for Cash Van / mobile shop operations.
• Manage and update content for Facebook and other relevant social media platforms, including coordination of organic content, advertisements, and promotional activities.
• Track basic marketing performance and prepare reports on campaign results, customer engagement, and sales impact.
• Support Sales teams with marketing initiatives and product communication to drive customer acquisition, retention, and sales growth.

Skills, Mindset & Characteristics

• Experience in merchandising, marketing, or other related business and strategy functions.
• Extensive understanding of marketing strategies, channels, and branding
• Experience in retail or food industry is a plus.
• Excellent communication and collaboration skills, with the ability to synthesize and analyze diverse information.
• Strong negotiation and analytical skills, with proficiency in Excel.
• Entrepreneurial and growth mindset, with the ability to think strategically and act with ownership.
• Experimental, open-minded, and adaptable — eager to learn and explore new opportunities.