Merchandise Manager

Responsible for establishing and developing the Content Hub’s merchandise business by leveraging Intellectual Properties (IPs) owned by DatVietVAC and its business partners.

Develop business strategies and products, expand distribution networks, and maximize revenue across B2B, B2C, E-commerce, Concert/Event, and other IP commercialization channels . Take full ownership of the Merchandise business’s P&L, revenue targets, and overall business performance.

I. KEY ROLES & RESPONSIBILITIES

1. Merchandise Strategy and Business Development — 30%

• Develop merchandise strategies for each DatVietVAC IP, program, and artist.
• Take ownership of business planning, revenue and profit targets, P&L, budgets, and KPIs for the Merchandise business.
• Analyze market trends, consumer behavior, and fan insights to recommend suitable product portfolios.
• Develop pricing, product, sales promotion, and phased revenue growth strategies.
• Propose new business models to maximize revenue generated from IPs.

2. Business Development and Sales Channel Expansion — 30%

• Drive revenue growth through B2B and B2C channels.
• Build and expand distribution networks across websites, E-commerce platforms, marketplaces, social commerce, and retail partners.
• Proactively identify, develop, and negotiate partnerships with distributors, brands, and corporate clients.
• Develop sales and promotional programs to optimize revenue and enhance the customer experience.
• Monitor and analyze the performance of each sales channel and recommend improvement initiatives.

3. Merchandise Management for Concerts, Events, and IP Commercialization — 20%

• Develop merchandise business plans for concerts, fan meetings, events, and other DatVietVAC programs.
• Collaborate with Marcom, Social, Production, and Talent Management teams to execute merchandise sales activities.
• Manage sales booths, sales staff, products, inventory, and on-site operations at events.
• Ensure a positive customer experience while achieving revenue and operational performance targets at points of sale.
• Propose exclusive merchandise concepts to increase revenue and enhance brand value.

4. Operations and Supply Chain Management — 10%

• Build and manage a network of merchandise suppliers and manufacturing partners.
• Manage production plans, inventory, product quality, and delivery timelines.
• Optimize production, logistics, and operating costs to ensure business efficiency.
• Develop and improve cross-functional coordination processes.

5. Other Responsibilities — 10%

• Perform other duties as assigned by the direct manager.

II. JOB REQUIREMENTS

• Bachelor’s degree in Economics, Business Administration, Marketing, or a related field.
• Proven experience in developing and growing B2B and/or B2C businesses.
• Experience in revenue, budget, and P&L management.
• Experience in product development or merchandise is an advantage.
• Candidates with experience developing or commercializing merchandise for concerts, events, festivals, entertainment, sports, or lifestyle brands are preferred.
• Experience in E-commerce or retail development is an advantage.
• Strong understanding of image rights, character commercialization, branding, and related intellectual property matters.
• Strong commercial mindset and the ability to develop business strategies.
• Knowledge of merchandise business models, licensing, and IP commercialization.
• Knowledge of retail and E-commerce.
• Ability to analyze market trends, customer behavior, and business data.
• Knowledge of product portfolio management, pricing, and inventory management.
• Ability to prepare and manage P&L statements, sales forecasts, and business plans.
• Business development and growth capabilities.
• Strong negotiation and partnership development skills.
• Data analysis and planning skills.
• Project and operations management skills.
• Leadership and team development capabilities.
• Strong problem-solving and decision-making skills.
• Ability to perform effectively in a fast-paced environment and work under sales pressure.
• Proficient in Microsoft Office applications, including Word, Excel, PowerPoint, and Visio.
• Proficiency in English.