Merchandiser

PEDRO is a fashion brand designed to empower the effortless confidence of a modern style maven with effortless essentials. By relating, refining and reinventing, we create updated essentials to celebrate individualism that transcends time or gender. Since our inception in 2006, we have launched both men’s & women’s collection of footwear and accessories that extends beyond our 109 global stores to an online shopping experience at pedroshoes.com. Our modern-day collection continues to inspire 19 countries across Asia Pacific, the Middle East and the United States of America.

JOB DESCRIPTIO N

As a Merchandiser, you will strategize and develop the Men’s and Unisex Department Merchandising strategy to drive business growth across markets and platforms. You will be required to collaborate closely with Branding, Design, Merchandise Planning, Visual Merchandising, and Supply Chain departments to establish, communicate and execute long-term and seasonal vision for the company's product lines. You will be responsible for developing merchandise assortment mix strategies for all Men’s and Unisex categories. These strategies are based on in-depth brand and market analysis to push into the markets and pull fundamental information on trends and commercial needs from the markets .

RESPONSIBILITIES

Collection Planning

• Develop and Execute Men’s and Unisex product line planning for shoes, bags and accessories.
• Develop regional collection plans and must-haves for each region based on brand direction, fashion trends and in-depth market understanding.
• Implement adequate commercial actions to increase sales.
• Analyse the market to stay abreast of trends. Compile competitive shopping analysis and present relevant conclusions. Incorporate findings to impact future product line developments.

Merchandise Management

• Liaise closely with R&D, Supply Chain and Merchandise Planning to develop best sellers, core and highlight styles to support brand storytelling, brand relevancy and enhance the commercial viability of the collections.
• Closely liaise work with the Merchandising Planning Team to enhance category growth and profitability for each market.
• Work closely with the Visual Merchandising team on strategic product display to maximize consumer interest and promote sales for the brand.

Product Management

• Manage and improve item classification guide in ensuring compliance and relevance of classification for analysis.

Seasonal Product Pricing Strategy

• Develop suggested retail price strategy with Merchandising Planning Team and identify gaps and needs in pricing strategy.
• Set price points for seasonal products based on margins, perceive value of products and market competitiveness.

Seasonal Buying Preparation

• Coordinate with relevant stakeholders on deliverables and timeline for the season.
• Communicate the Merchandising Strategy for the season and any key initiatives to internal and external buying team.

Data Analysis and Reports

• Develop charts for dashboard analysis on Qliksense, Excel and in-house Product life cycle software.
• Conduct in-depth Post-Launch and Post-Buy global performance review for each season by product line, region and provide feedback and action plans for each category.
• Sales performance tracking and identify market gaps to translate into Collection planning.

REQUIREMENTS

• Degree in Fashion Merchandising, Retail Management or Business
• Minimum 3 to 5 years of relevant experience in similar capacity
• Experience in regional markets, especially South-East Asia and Greater China
• Analytical and data driven mindset with a clear focus on results
• High Excel competency
• Excellent interpersonal, planning and organizational skills to thrive in a fast-paced
• environment
• A team player
• Outgoing personality with great personal style
• Keen sense of fashion and a passion for the fashion industry