Merchandising Manager

Responsibilities:

As the Merchandising Manager, you will be fully responsible for the end-to-end merchandising strategy and operational management of footwear and other categories. You will deeply insight into market trends, consumer demands and competitor dynamics, cooperate with planning, marketing and sales teams, formulate seasonal assortment strategies, product layout, and drive the category’s sales growth, profit improvement and inventory health. You will also lead the category merchandising team to optimize product portfolio, improve retail execution efficiency, and ensure the steady realization of category business targets.

Core KPIs

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Seasonal OTB budget execution rate & cost control level

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Merchandise Planning Accuracy (OTB & demand forecast)

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Inventory turnover rate & overstock rate control

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New product sales ratio & SKU activity rate

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Buying order compliance & volume rationality

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New buying SKU hit rate & bestseller incubation rate

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Full-cycle inventory health management level (stock aging, capital occupancy rate), including dynamic replenishment accuracy and cross-regional inventory balance rate

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Full-cycle inventory health management level (stock aging, capital occupancy rate), including dynamic replenishment accuracy and cross-regional inventory balance rate

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Product lifecycle value realization rate & SKU elimination compliance rate

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Category annual/seasonal sales & gross profit completion rate

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Team business output & talent development

Job Description

1. Category Strategy, Planning & Buying Management

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Lead the formulation of medium and long-term development strategies for footwear and other categories, combine global brand positioning and local market consumption characteristics, clarify category positioning, core track and product iteration direction.

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Take charge of end-to-end merchandise planning work, including annual/seasonal category budget splitting, volume & value structure layout, category proportion allocation of core, basic and trendy styles, and complete scientific seasonal assortment planning.

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Independently undertake FTW category buying business, follow global seasonal product launch rhythm, complete new product selection, style evaluation, volume confirmation and order placement work; combine local market sales characteristics, consumer size preference and demand forecast, optimize buying structure, control order quantity and SKU richness, balance product profitability and market competitiveness.

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Conduct product tier ranking and assortment layout optimization, and build a data-driven, scientific category product portfolio system

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Cooperate with principal to docking global product resources, realize localized optimization and landing of global products, and meet the differentiated needs of local consumers.