Merchandising Specialist – Baly Groceries

The Merchandising Specialist will own the digital merchandising and product presentation of Baly Groceries, ensuring customers can easily discover the right products, categories, offers, and collections across the app.

The role will work closely with Commercial, Marketing, Growth, Pricing, and Product teams to improve product discovery, conversion, and overall shopping experience.

Key Responsibilities

• Manage the digital merchandising of products, categories, and collections across the Baly app.
• Optimize product ranking and placement across homepages, category pages, search, and promotional sections.
• Build and maintain seasonal, promotional, and thematic collections and storefronts.
• Coordinate banners, carousels, featured products, flash sales, and promotional placements.
• Ensure high-priority, best-selling, and promotional SKUs receive appropriate visibility.
• Monitor product availability and avoid promoting out-of-stock or unavailable products.
• Work with Category teams to ensure correct category and subcategory structures.
• Support merchandising plans for campaigns, new launches, Ramadan, seasonal events, and key commercial moments.
• Analyze customer behavior and merchandising performance to improve CTR, add-to-cart, and conversion.
• Conduct regular competitor benchmarking and identify merchandising best practices.
• Coordinate with Product teams on improvements to search, navigation, filters, ranking, and product discovery.

Requirements

• 2–4 years of experience in E-commerce Merchandising, Category, Commercial, Retail, or similar roles.
• Experience in grocery, FMCG, e-commerce, or Q-commerce is preferred.
• Strong understanding of digital customer journeys and product discovery.
• Good analytical skills and ability to work with performance data.
• Strong Excel / Google Sheets skills.
• High attention to detail and strong visual/commercial judgment.
• Good understanding of the Iraqi grocery and consumer market is preferred.
• Strong ownership and ability to coordinate across multiple teams.

Key KPIs Conversion Rate | Add-to-Cart Rate | Product/Category CTR | Search Conversion | Campaign Merchandising Performance | Catalog Quality | OOS Exposure Rate