Meta Ads Creative Specialist

About Tutu
Tutu Marketing is a Toronto-based performance agency. We help ecommerce and service brands across Canada and the US grow revenue through paid media. Our view is simple: ads only work when the creative behind them is built on real strategy.

The role
Looking for someone to join growing team and agency.

In 2026, being a media buyer mostly means being a creative strategist and a copywriter. Meta's algorithm now handles a lot of the targeting. What sets accounts apart is the creative going into it: the angle, the format, and above all the words.

Big opportunity to work directly next to founder, a agency veteran with over decade of experience delivering results for clients by know how to write and create winning ads.

Most of your time goes into creating batches of ad briefs. You'll find inspiration, work out why certain ads stop the scroll and others fail, and turn that into briefs our designers and video editors can execute without guessing. A smaller part of the role is managing Meta budgets and optimizing the accounts you own.

Design isn't required, though it's a plus. Strategic thinking and copywriting are a must.

What you'll do

Creative strategy and briefs (most of the role)

• Own Meta creative strategy across multiple client accounts.
• Research top-performing ads in every industry and break down why they work: structure, messaging, visual hierarchy, and psychology.
• Research the best angles for each product and offer, using customer pain points, desires, objections, and what competitors are running.
• Turn offers, brand positioning and audience insights into ad concepts for statics, carousels, GIFs, UGC and short-form video.
• Write briefs that need minimal revisions and are clear enough for a designer or video editor to run with.
• Build and maintain a creative inspiration library of hooks, angles, formats and examples.
• Come to us with new ideas, formats and angles to test before we ask.

Copywriting (the most important part)

• Write copy for every stage of the funnel. Someone who has never heard of the problem needs a different message from someone comparing options. Someone ready to buy needs a reason to act now.
• Define hook frameworks, primary text, on-screen text structure and CTAs.
• Write video and UGC scripts that sound like real people, not ads.

Meta account management (a smaller part of the role)

• Build campaigns, manage budgets and run ongoing optimizations on your accounts.
• Report on account health: ROAS, what's working, and what needs to change.

What success looks like

First 30 days

• Learn our creative systems, ad frameworks and client expectations.
• Start producing batches of ad briefs that need minimal revisions.
• Bring fresh angles to live campaigns.
• Give updates on account health: ROAS by campaign and what needs adjusting.

First 60 days

• Lead creative ideation on multiple accounts on your own.
• Deliver clear, performance-driven briefs that respond to what the data shows.
• Show a strong grasp of which creative elements move performance.

First 90 days

• Be the go-to person for Meta concepts and inspiration.
• Improve campaign performance through stronger creative direction and smarter testing.
• Help systematize and improve how we brief creative.

What we're looking for

• A proven ability to look at an ad and explain why it works or fails.
• Knowledge of Meta creative formats and best practices.
• Hands-on Meta Ads experience, including building campaigns and managing budgets.
• The ability to turn abstract ideas into clear, structured briefs.
• Comfort working across many brands and industries.
• Self-directed and organized in a remote environment.
• Design or creative production experience is a plus, not a requirement.

This role is for you if you:

• Love pulling ads apart to understand why they convert.
• Think in hooks, angles, frameworks and psychology.
• Enjoy writing more than designing.
• Want to be deep in performance marketing, not surface-level creative.
• Thrive in a fast-moving agency.

How to apply

Send your resume and we'll review and respond with some questions to help us learn more about your skill level and experience.

Pay: $2,500.00-$3,500.00 per month

Benefits:

• Flexible schedule

Work Location: Remote