Meta Ads Creative Strategist

Meta Ads Creative Strategist

Location: Philippines – Remote
Employment Type: Full-time
Schedule: Monday–Friday, 9:30 AM–6:30 PM Singapore Time
Compensation: ₱100,000–₱120,000 per month, highly dependent on skills and experience

About the Company

Our client is a fast-growing Direct-to-Consumer (DTC) health and wellness brand with customers in the USA and Singapore.

Headquartered in Singapore, the company operates as a remote-first team across four countries. Over the last four years, the business has grown to 7 figures in annual revenue with 60–80% year-on-year growth and is now building a performance-led marketing engine focused on systems, data, and creative excellence.

About the Role

We are looking for a Meta Ads Creative Strategist who can own the end-to-end creative process for high-performing Meta advertising campaigns.

This role is for someone who can combine creative thinking with performance marketing and data analysis.

You won't simply be managing campaigns or producing content. You'll be responsible for developing creative concepts, writing conversion-focused scripts, coordinating production, testing creative variations, analyzing performance, and scaling what works.

The goal is to create ads that feel native to Instagram and TikTok rather than traditional advertisements, while still driving measurable business results.

You'll take ownership of:

• Creative concept development
• Scriptwriting
• Creative testing
• Production workflows
• Performance analysis
• Creative optimization
• Scaling winning concepts

Key Responsibilities

Strategic Ad Creative System

• Build and operate a creative system capable of producing 5–10 video ads per week.
• Develop creative concepts based on customer pain points, motivations, objections, and awareness levels.
• Identify new creative angles and opportunities based on performance data and customer insights.

Scriptwriting & Creative Development

• Write conversion-focused scripts for short-form video ads.
• Apply direct-response frameworks such as AIDA, PAS, and other proven persuasion frameworks.
• Develop ads that feel natural and native to social platforms rather than generic advertisements.
• Create hooks, angles, concepts, and variations designed to improve performance.

Creative Testing

• Design systematic creative testing frameworks.
• Develop structured variations across hooks, angles, formats, lengths, and messaging.
• Analyze test results and identify patterns behind winning and underperforming creatives.
• Document learnings and use them to inform future creative development.

Performance Scaling

• Monitor creative performance and key Meta advertising metrics.
• Identify winning creative patterns and scale them systematically.
• Quickly identify underperforming creatives and recommend when they should be refreshed or discontinued.
• Use performance data to guide future creative decisions.

Data Analysis & Optimization

• Monitor metrics such as CTR, CPM, CPC, CVR, AOV, ROAS, and CPA.
• Diagnose performance issues using both creative and advertising data.
• Refresh creatives regularly to help combat creative fatigue.
• Prepare performance reports with clear insights and actionable recommendations.

Creator & Production Management

• Coordinate with creators in the US and Australia.
• Manage creative production timelines and deliverables.
• Review creative output for quality, consistency, and adherence to briefs.
• Build repeatable production processes and templates.
• Maintain organized documentation of creative tests, results, and learnings.

Must-Have Qualifications

• 3+ years of experience scaling Meta ads for DTC eCommerce brands.
• Experience creating, scripting, or managing the production of 30+ short-form video ads.
• Strong direct-response copywriting skills.
• Strong understanding of frameworks such as AIDA, PAS, and other conversion-focused approaches.
• Experience building and executing systematic creative testing frameworks.
• Proficiency with Meta Ads Manager.
• Strong understanding of performance marketing metrics and creative performance analysis.
• Ability to connect creative decisions with measurable business outcomes.
• Comfortable taking ownership of results rather than simply executing assigned tasks.
• Strong written and spoken English communication skills.

Nice-to-Have Qualifications

• Experience managing remote creators and production workflows.
• Experience scaling Meta ad spend beyond $20,000 USD per month.
• Strong documentation and systems-building skills.
• Experience mentoring or leading other creative or marketing team members.
• Experience working with health, wellness, or other DTC consumer brands.

What We're Looking For

We're looking for someone who is both creative and analytical.

The ideal candidate is:

• Decisive – Makes confident, data-backed decisions and knows when to scale, iterate, or stop a creative.
• Inquisitive – Wants to understand why an ad works or fails and continuously looks for better angles.
• Goal-oriented – Focuses on measurable outcomes such as ROAS, CPA, revenue, and conversion.
• Analytical – Can interpret CTR, CPM, CPC, CVR, AOV, and other performance metrics to guide creative decisions.
• Detail-oriented – Pays close attention to scripts, hooks, test variables, production quality, and performance data.
• Strategic – Can see the connection between creative, customer psychology, advertising performance, and business goals.

What Makes This Role Different

This is not simply a content creation or Meta Ads execution role.

You will be expected to think strategically about:

• Why a particular creative works
• Why another creative fails
• Which hooks and angles should be tested next
• How customer awareness affects messaging
• How creative performance should influence media decisions
• How to turn winning creative patterns into repeatable systems

You should be comfortable combining creative judgment, direct-response copywriting, structured testing, and data analysis.

Recruitment Process

The selection process includes:

• Recruiter Interview
• Test Task
• Client Interview
• Job Offer

The practical test may assess your ability to develop creative concepts, write conversion-focused scripts, analyze advertising performance, and explain the reasoning behind your recommendations.

Application

If you have experience building and scaling Meta creative for DTC brands and can combine strong creative instincts with data-driven decision-making, we'd like to hear from you.

Pay: Php100,000.00 - Php120,000.00 per month

Benefits:

• Work from home

Application Question(s):

• Approximately how many short-form video ads have you personally scripted, created, or managed through production?

Fewer than 10
10–29
30–50
50+

• Which best describes your experience with Meta ad creative strategy?

I mainly execute existing creative briefs.
I create ad variations based on existing concepts.
I develop creative concepts, hooks, and scripts and participate in testing.
I independently develop creative strategy, testing frameworks, concepts, scripts, and optimization decisions based on performance data.

• How do you typically use Meta performance data to guide creative decisions?
• Which direct-response copywriting frameworks have you used when creating advertising scripts?

☐ AIDA
☐ PAS
☐ Problem/Solution
☐ Before/After/Bridge
☐ Other
☐ I have not used direct-response frameworks

• Have you built and managed structured creative testing frameworks for Meta ads?

Yes, independently
Yes, with guidance from a manager/team
I have participated in creative testing but did not own the framework
No

• Have you managed creators or production workflows for short-form advertising content?

Yes, independently
Yes, as part of a team
Limited experience
No

Experience:

• scaling Meta ads for DTC eCommerce brands: 3 years (Preferred)

Work Location: Remote