Meta Ads Creative Strategist / Creative Expert

Job Title: Meta Ads Creative Strategist / Expert

About the Role

We are looking for a Meta Ads Creative Strategist who understands how to develop creative ideas that grab attention and generate customer interest on Facebook and Instagram.

The role is focused on ad ideation, creative strategy, trends, hooks, angles, and concepts, particularly for e-commerce campaigns.

Key Responsibilities

• Develop creative concepts and ideas for Meta/Facebook & Instagram ads.
• Research current Meta ad trends, formats, hooks, angles, and competitor creatives.
• Develop ideas for static ads, video ads, reels, UGC-style content, and product advertisements.
• Identify customer pain points and develop creative angles to attract the target audience.
• Suggest hooks, headlines, CTAs, offers, and concepts for A/B testing.
• Provide creative direction and briefs to designers and video editors.
• Review existing creatives and suggest improvements based on campaign performance.
• Stay updated with e-commerce advertising and social media trends.

Requirements

• Experience with Meta/Facebook & Instagram advertising.
• Previous experience with e-commerce campaigns will be highly preferred.
• Strong understanding of digital advertising creatives, hooks, angles, and customer psychology.
• Good knowledge of current social media and advertising trends.
• Ability to identify what makes an advertisement attention-grabbing and conversion-focused.
• Creative thinking, strong research skills, and ability to work independently.

Ideal Candidate

You should be someone who can look at a product and quickly think:

“What will make someone stop scrolling?”
“What angle will attract the customer?”
“What creative should we test next?”

You don't necessarily need to be a designer. Your key strength should be developing and communicating creative ideas that can be turned into effective Meta advertisements.

Work Mode: 100% Remote

Pay: Rs50,000.00 - Rs80,000.00 per month

Work Location: Remote