Meta Ads Executive

META ADS MANAGER The Meta Ads Manager is responsible for the strategic development, execution, and optimization of Facebook and Instagram advertising campaigns across all clients, irrespective of geo locations.

Unlike intent-driven search marketing, this role focuses on demand generation, creative testing, audience development, and performance scaling within Meta’s advertising ecosystem.

Success in this position requires a strong understanding of audience psychology, ad creative strategy, testing frameworks, and data-driven optimization.

ROLE OBJECTIVE

• Lead volume growth
• Cost per lead efficiency
• Creative testing velocity
• Campaign scalability
• CRM-verified outcomes

Key Responsibilities

• Campaign Strategy & Account Architecture

• Conduct structured discovery to understand client offers, target audiences, and KPIs

• Build campaign structures aligned with lead generation or revenue goals

• Develop cold, warm, and retargeting funnel layers

• Implement structured testing frameworks for creative and audience segmentation

• Select appropriate campaign objectives (Leads, Conversions, Traffic, etc.)

• Monitor delivery stability and learning phase behavior

• Creative Strategy & Testing Creative is the primary performance lever on Meta. The Specialist will:

• Develop structured creative testing plans

• Collaborate with clients or internal teams on ad copy and messaging direction

• Test multiple variations of:

• Hooks

• Headlines

• Primary text

• Visual formats (image, carousel, video)

• Analyze creative fatigue and refresh cadence

• Identify high-performing angles and scale them

• Audience Development & Optimization

• Build custom audiences, lookalike audiences, and retargeting segments

• Monitor frequency, CPM, CTR, and conversion rates

• Adjust budget allocations across campaigns and ad sets

• Identify audience overlap or saturation issues

• Continuously refine targeting strategies

• Budget Management

• Monitor daily and weekly spend pacing

• Maintain cost efficiency benchmarks

• Reallocate budgets toward high-performing segments

• Prevent overspending or delivery instability

• Maintain structured optimization documentation

• CRM & Reporting Alignment

• Ensure Meta leads flow correctly into GoHighLevel

• Validate UTM capture and source attribution

• Review CRM pipeline data to assess lead quality

• Provide structured weekly performance summaries

• Deliver monthly reporting including:

• Spend

• Leads

• Cost per lead

• Funnel performance

• Creative performance analysis

• Strategic next steps

Required Qualifications

• 2–5 years hands-on Meta Ads management experience
• Strong understanding of audience targeting and creative testing frameworks
• Experience installing and troubleshooting Meta Pixel and CAPI
• Understanding of funnel-based marketing strategies
• Ability to work full-time, 6 days a week
• Strong written and verbal English communication skills

PERFORMANCE METRICS (KPIs)

• Lead growth
• Cost per lead
• Creative testing velocity
• Funnel conversion improvements
• Budget pacing accuracy
• Client satisfaction

Skills: meta,campaigns,creative strategy,strategy