Meta Ads Manager

Required Candidate profile

We are looking for a Meta Ads - Manager who will take charge of our Meta Ads strategies, campaign execution, and team leadership. The ideal candidate will have a deep understanding of paid advertising across Meta platforms, including Facebook and Instagram, with a proven ability to deliver results in a fast-paced digital marketing agency setting.

Key Responsibilities

• Lead and manage the Meta Ads team, providing guidance and oversight on all campaigns.
• Develop and implement advanced Meta Ads strategies tailored to real estate clients, driving high engagement and conversions.
• Oversee campaign performance, optimization, and reporting to ensure client objectives are met.
• Collaborate with the creative, content, and social media teams to design and deliver compelling ad creatives.
• Stay up-to-date with Meta's algorithm changes, ad formats, and best practices to ensure campaigns stay ahead of the curve.
• Manage budget allocation and bidding strategies to maximize ROI for clients.
• Regularly meet with clients to discuss campaign performance, updates, and new opportunities.
• Mentor and develop junior team members, ensuring skill growth and performance excellence.

Skills Required Qualifications and Skills Required:

• 7+ years of experience in Meta Ads management, with at least 4 years in a leadership role in a digital marketing agency.
• In-depth knowledge of the Meta Ads ecosystem (Facebook & Instagram), including Business Manager, Ads Manager, audience targeting, and ad formats.
• Proven experience of a minimum of 5+ years working with clients in the real estate sector is highly preferred.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Exceptional communication, client management, and presentation skills.
• Ability to lead and inspire a team, managing multiple campaigns and deadlines.

Education: Master’s degree in Marketing, Communications, or a related field. Skills

• Meta Ads Platform Expertise
• Campaign Strategy & Planning
• Data Analysis & Performance Optimization
• Creative Strategy & Ad Copywriting
• Budgeting & Bid Management
• Audience Segmentation & Targeting
• Knowledge of Meta Policies & Compliance
• Competitor & Market Analysis
• Collaboration & Cross-functional Communication
• Adaptability & Continuous Learning