Meta Ads Manager

Meta Ads Manager

Company: Legal Soft

Department: Marketing

Employment Type: Virtual Staff

Location: Virtual Staff

Salary: $8–10 per hour

Role Overview:

Legal Soft is seeking a Meta Ads Manager to own and optimize our client acquisition engine across

Meta channels. This role is responsible for planning, executing, and scaling high-performing paid

media campaigns that generate qualified leads, demos, and signed clients within preferred metrics and

Cost per acquisition KPIs.

Key Responsibilities:

Paid Media Strategy & Execution

• Plan, launch, and manage paid advertising campaigns across Meta

• Own budget pacing, scaling, and ROI-driven optimization

Performance Optimization

• Optimize for cost per qualified lead, cost per demo booked/completed, and cost per signed client

• Test audiences, creatives, copy, landing pages, and offers

Legal Lead Funnel & Intake Alignment

• Collaborate with intake teams to ensure lead quality alignment

• Track leads from first click through signed case

External Vendor Management

• Manage and oversee external paid media vendors and agencies

• Act as primary point of contact for vendor performance and accountability

• Manage large ad spend budgets and ensure ROI-driven execution

• Identify performance gaps and drive corrective action

Reporting & Analytics

• Build and maintain dashboards and weekly/monthly performance reports

• Provide actionable insights and recommendations to leadership

Qualifications

• 3+ years of paid media management experience

• Strong expertise in Meta Ads, Google Ads a plus

• Experience with lead generation, CRM tracking, and attribution

What Success Looks Like

• Consistent generation of high-quality legal leads

• Reduced cost per signed client over time

• Clear visibility into ROI and scalable campaign performance

**If your Salary range is above $8 - $10 Please do not apply as this is not subject for negotiations**

**If you are also not comfortable with Hubtaff ( Time Tracking System ) please do not apply **