Meta Ads Manager

Meta Ads Manager

Company: Legal Soft

Department: Marketing

Employment Type: Full-Time

Location: On-Site, Woodland Hills, CA

Salary: $80,000–$120,000 annually

Role Overview

Legal Soft is seeking a Meta Ads Manager to own and optimize our client acquisition engine across Meta channels. You will plan, execute, and scale high-performing paid media campaigns that generate qualified leads, booked demos, and signed clients while meeting our cost-per acquisition targets.

Key Responsibilities

Paid Media Strategy & Execution

• Plan, launch, and manage paid advertising campaigns across Meta (Facebook and Instagram)
• Own budget pacing, scaling, and ROI-driven optimization

Performance Optimization

• Optimize for cost per qualified lead, cost per demo booked and completed, and cost per signed client
• Continuously test audiences, creatives, copy, landing pages, and offers

Legal Lead Funnel & Intake Alignment

• Collaborate with intake teams to ensure lead quality meets standards
• Track leads from first click through signed case

External Vendor Management

• Manage and oversee external paid media vendors and agencies
• Serve as the primary point of contact for vendor performance and accountability
• Manage large ad spend budgets and ensure ROI-driven execution
• Identify performance gaps and drive corrective action

Reporting & Analytics

• Build and maintain dashboards and weekly and monthly performance reports
• Deliver actionable insights and recommendations to leadership

Qualifications

• 3+ years of paid media management experience
• Strong expertise in Meta Ads; Google Ads experience is a plus
• Experience with lead generation, CRM tracking, and attribution

What Success Looks Like

• Consistent generation of high-quality legal leads
• Reduced cost per signed client over time
• Clear visibility into ROI and scalable campaign performance