Meta Ads Specialist

Position: Meta Ads Specialist
Department: Marketing / Digital Marketing
Employment Type: Full-Time
Work Mode: Remote / Work From Home

Job Summary

We are looking for a results-driven Meta Ads Specialist to plan, execute, monitor, and optimize paid advertising campaigns across social media platforms. The ideal candidate should have hands-on experience with Meta Ads Manager, lead generation campaigns, audience targeting, campaign optimization, and performance analysis.

Key Responsibilities

• Plan and manage paid advertising campaigns across social media platforms using Meta Ads Manager.
• Set up and optimize campaigns for lead generation, conversions, traffic, and engagement.
• Conduct audience research and create custom, retargeting, and lookalike audiences.
• Monitor key performance metrics including CPR, CPL, CPA, CPC, CPM, CTR, conversion rate, and ROAS.
• Continuously optimize campaigns to improve cost per result and overall campaign performance.
• Conduct A/B testing for creatives, ad copy, audiences, placements, and campaign strategies.
• Manage daily and monthly advertising budgets effectively.
• Identify underperforming campaigns, ad sets, and creatives and implement optimization strategies.
• Coordinate with creative and marketing teams to develop high-performing ad creatives, copy, and messaging.
• Set up and monitor Meta Pixel, Events Manager, and conversion tracking.
• Analyze campaign data and prepare regular performance reports.
• Identify opportunities to scale successful campaigns while maintaining target performance.
• Stay updated with changes in social media advertising trends, algorithms, targeting options, and advertising policies.
• Ensure all campaigns comply with applicable advertising policies.

Required Skills

• Meta Ads Manager & Social Media Advertising
• Performance & Paid Social Media Marketing
• Lead Generation & Campaign Optimization
• CPR / CPL / CPA Optimization ability to reduce cost per result, cost per lead, and cost per acquisition
• Audience Targeting, Retargeting & Lookalike Audiences
• A/B Testing & Conversion Rate Optimization
• Campaign Analytics, Reporting & Budget Management

Preferred Skills

• Google Analytics (GA4)
• Google Tag Manager
• Canva or other creative tools
• CRM & Lead Management Systems
• Excel / Google Sheets
• Experience managing high-volume lead generation campaigns
• Experience with B2B or service-based businesses