Meta Ads Specialist

Job Title : Meta Ads Specialist **Location: Gudivada, Andhra Pradesh

Shift Timings: 6:30 PM 3:30 AM IST

Experience: 2 5 Years

Employment Type: Full-Time** Job Summary We are looking for a results-driven Meta Ads Specialist with 2 5 years of hands-on experience managing paid advertising campaigns across Facebook and Instagram. The ideal candidate will be responsible for planning, executing, optimizing, and reporting on Meta advertising campaigns to drive qualified leads, conversions, sales, and measurable business results.

Key Responsibilities

• Plan and execute Meta advertising campaigns aligned with business and marketing objectives.
• Create, manage, and optimize campaigns across Facebook and Instagram, including Lead Generation, Traffic, Engagement, Conversion, and Sales campaigns.
• Conduct audience and market research to develop effective targeting strategies.
• Build and manage Custom Audiences, Lookalike Audiences, Retargeting Audiences, exclusions, and segmentation strategies.
• Monitor campaign performance and optimize budgets, bids, audiences, placements, creatives, and campaign structures.
• Conduct A/B testing of ad creatives, copy, audiences, offers, and campaign strategies.
• Analyze key performance metrics including CTR, CPC, CPM, CPL, CPA, ROAS, conversion rate, and frequency.
• Collaborate with content, design, and creative teams to develop high-performing ad creatives, messaging, and copy.
• Track leads, conversions, and campaign performance to ensure accurate attribution and reporting.
• Work with Meta Pixel, Conversions API (CAPI), Events Manager, and other tracking tools as required.
• Identify opportunities to reduce acquisition costs and improve campaign performance and ROI.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Stay updated on Meta Ads policies, algorithm changes, new ad formats, targeting capabilities, and industry trends.
• Troubleshoot campaign delivery, tracking, attribution, and performance-related issues when required.

Required Skills & Qualifications

• 2 5 years of hands-on experience in Meta/Facebook & Instagram advertising.
• Strong understanding of Meta Ads Manager and campaign structures.
• Experience managing campaigns focused on Lead Generation, Conversions, and Sales.
• Strong knowledge of audience targeting, retargeting, lookalike audiences, and exclusions.
• Experience with Meta Pixel, Events Manager, and Conversions API.
• Strong analytical skills with the ability to interpret campaign performance data.
• Hands-on experience with A/B testing and campaign optimization.
• Ability to manage advertising budgets and optimize campaigns for ROI/ROAS and acquisition costs.
• Good understanding of digital marketing funnels and conversion tracking.
• Strong communication and collaboration skills.
• Ability to work independently and meet performance-driven objectives.

Preferred Skills

• Experience with Google Analytics/GA4, Google Tag Manager, CRM platforms, and lead tracking systems.
• Experience working with creative teams on performance-driven ad creatives.
• Knowledge of landing page optimization and conversion rate optimization (CRO).
• Experience managing campaigns for lead-generation or e-commerce businesses.